Online Marketing Success with SEO and PPC

Can I be successful using SEO on its own, or do I need PPC, as well?

Los Angeles web designers confirms this is another one of those questions that can have multi-layered answers. Sure, you can be successful with Search Engine Optimization alone. You might even be successful just launching a website and moving to the Bahamas!

There’s a chance you can make money either way, but it really all depends on your definition of the word “successful.”

For most online marketers, being successful means bringing in as much business (and revenue) as possible. That involves:
• attracting the greatest number of qualified prospects,
• presenting your product or service attractively,
• providing a website that’s easy to use and navigate,
• making customers feel secure when placing an order,
• selling a product or service with a reasonable profit margin,
• delivering that product or service to the customer efficiently.

Search engine friendly web designs can help with what might be the most important thing on that list: attracting qualified prospects. By optimizing your site so it’s responsive to the most likely search terms or keywords your potential customers use, such as those in Google SEO Keywords, your listing will appear in the search results of more prospects. SEO copywriters artfully incorporate these terms, so that the information that appears along with your listing can be made to sound very appealing. That, in turn, will encourage more prospects to click on your listing and enter your site.

What happens after that is part of another discussion. While we’re still focused on this subject, it’s important to remember that Search Engine Optimization is a process, not an event in the social media internet marketing.

SEO can be extremely effective in helping your listing cut through the clutter of search results and rise, like cream, to the top of search engine landing page. But it takes time for the changes made through optimization to get noticed by search engines—usually six months or more.

How successful will you feel during months 1 through 5? Not so much? Then read on, as we visit the second part of the question: “Do I need PPC as well?”

You may not need PPC, but it can be quite successful in kick-starting your new online marketing efforts. Pay-Per-Click is a commodity in social media marketing. You can have it working for you (in some cases) by tomorrow morning. And you exercise complete control over its function: you set the bid price for the search terms you want, and you decide how much you want to allocate to the program. You can turn it on and off like a faucet. PPC can make those first five months more successful, while your SEO efforts begin taking root and branching out.

For most companies, a mixture of both processes proves to be the best solution, according to Natural Optimization Consultants. SEO is like planting an orange grove. PPC is like zipping through the produce section at the supermarket. Each has benefits and drawbacks, but both are part of the arsenal used by top online marketers.

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