---
title: "Lead Generation Services"
description: "Multi-channel lead generation: campaigns, landing pages, lead magnets, scoring, nurture sequences, and AI-powered qualification that fill your pipeline with prospects who actually want to buy."
canonical: "https://emarketed.com/services/lead-gen/"
source: "https://emarketed.com/services/lead-gen.md"
---

# Lead Generation Services

[← All Services](https://emarketed.com/services)

/SERVICE Lead Generation

# A pipeline full
of people ready to buy.

Lead generation isn't about volume. It's about attracting the right prospects, qualifying them before they hit your sales team, and building a pipeline that converts. We design and run the systems that make that happen.

[Talk to us →](https://emarketed.com/work-with-us) [Calculate pipeline ROI](https://emarketed.com/tools/roi-calculator)

— LEAD GEN ENGAGEMENT —

STARTING AT$5K / MO

FIRST LEADS2–4 WEEKS

CHANNELSPAID · CONTENT · EMAIL · OUTBOUND

B2B OR B2CBOTH

Pricing scales with channel count and lead volume targets.

Trusted by

Seasons in Malibu /Hughes Auctions /LA Roofing /Professional services clients /Plus 100+ brands since 1998

/01 — What's included

## Six things we build
into every funnel.

Every lead gen engagement covers these six areas. We design the whole funnel, not just the top of it.

/01

### Multi-Channel Campaigns

Coordinated campaigns across paid search, paid social, content, and email that drive qualified prospects into your funnel from multiple directions simultaneously.

/02

### Landing Pages

Conversion-focused landing pages built specifically to turn paid and organic traffic into leads. A/B tested, fast, and aligned with what your audience actually responds to.

/03

### Lead Magnets

Guides, checklists, tools, webinars, and other assets that give prospects a reason to raise their hand. Content that attracts the right people — not just anyone.

/04

### Scoring & Qualification

Scoring models that prioritize leads by intent and fit so your sales team spends time on prospects ready to buy, not ones still browsing.

/05

### Nurture Sequences

Email and retargeting sequences that keep your brand in front of leads who aren't ready yet, so you're the obvious choice when they are.

/06

### AI Lead Research & Routing

AI agents that research inbound leads, pull firmographic and intent data, route by score, and trigger follow-ups — without anyone lifting a finger.

/02 — How we work

## Four phases.
Full-funnel.

Start with the buyer journey, not the channels. We map the funnel before we build it, then optimize against pipeline — not vanity metrics.

01

### ICP & funnel mapping

Define your ideal customer profile, map the buying journey, identify the biggest gaps between awareness and conversion before touching any campaigns.

02

### Build the funnel

Landing pages, lead magnets, ad campaigns, and nurture sequences built together so every piece of the funnel connects to the next.

03

### Launch & optimize

Campaigns go live with full tracking in place. Weekly optimization on targeting, creative, and landing page performance based on real conversion data.

04

### Scale what converts

Monthly reporting tied to pipeline and revenue. Scale channels and offers producing qualified leads, cut what isn't worth the spend.

/03 — Common questions

## Quick answers.
Real ones.

/01 Do you do B2B or B2C lead generation? +

Both. Channels and tactics differ, but fundamentals are the same: identify the right audience, give them a reason to engage, qualify before handing to sales, track all the way to revenue. We have experience across both models.

/02 How do you define a qualified lead? +

We define it with you during the ICP mapping phase. Qualification criteria should reflect what your sales team actually needs — company size, budget signals, job title, behavior. The scoring model we build reflects your definition, not a generic one.

/03 What's a realistic cost per lead? +

Varies significantly by industry, channel, and what qualifies as a lead for your business. We give you benchmarks for your specific category during scoping and report against them monthly so you always know if the program is performing.

/04 How does lead gen connect to your other services? +

Lead generation works best when it connects to [email](https://emarketed.com/services/email-marketing) for nurturing, [paid ads](https://emarketed.com/services/paid-ads) for acquisition, and [marketing automation](https://emarketed.com/services/marketing-automations) for routing and follow-up. We design the full funnel, not just the top.

/05 Do you use AI in lead gen? +

Yes — AI agents handle the highest-volume work: researching inbound leads, scoring them against your ICP, drafting personalized first-touch outreach for human review, routing high-intent leads instantly. See our [AI Marketing Agents service](https://emarketed.com/services/ai-marketing-agents).

## Fill the pipeline
with the right people.

Let's talk about your ICP, your current sources, and what a fully connected lead gen system would look like for your business.

[Get started →](https://emarketed.com/work-with-us) [All services](https://emarketed.com/services)

---

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