Google AI Overviews Cut Search Clicks 42%: Your Agency Strategy for What Comes Next
New data confirms Google AI Overviews have slashed organic search clicks 42% from the pre-AI baseline. Here's what that means for agencies and how to adapt now.
Tag: agency strategy
7 articles
Why 98% of CMOs Are Now Investing in AEO — and What Your Agency Needs to Build
98% of CMOs are investing in AEO in 2026. Here's what's driving it, what leading agencies are building, and how to get your brand cited in AI answers.
80% of Marketers Feel Pressure to Adopt AI. Only 6% Have. Here Is Why.
The Supermetrics 2026 report reveals only 6% of marketers have fully integrated AI despite 80% feeling pressure to do so. Here are the five blockers and a practical roadmap to close the gap.
AEO Is Now a Billable Service. Here's How Agencies Are Packaging It.
AEO moved from buzzword to billable service in March 2026. Here's what leading agencies are delivering, how they're pricing it, and the metrics proving it works.
GEO Is Eating SEO: What the YouTube AI Citation Study Means for Your Agency
A new large-scale study found YouTube is the #2 social platform for AI citations. Here is what that means for how agencies need to rethink content strategy in 2026.
Google AI Overviews Grew 58% in a Year. Here's What That Means for Your Clients.
Google AI Overviews surged 58% across 9 industries in 12 months. Click-through rates drop to 8% when they appear. Here's what agencies need to do about it.
AEO Was Just the Warmup: What Assistive Agent Optimization Means for Your Agency
AI agents now research, compare, and execute decisions without a human clicking anything. Here is what Assistive Agent Optimization (AAO) is, why it changes agency strategy, and the exact steps to act on it now.