---
title: "Lead Intent Scorer — Free B2B Lead Scoring"
description: "Score any domain 1-10 for buying intent. Checks Google Ads activity, marketing tech stack, and recent content. Free, no signup."
canonical: "https://emarketed.com/tools/lead-scorer/"
source: "https://emarketed.com/tools/lead-scorer.md"
---

# Lead Intent Scorer — Free B2B Lead Scoring

[← All Tools](https://emarketed.com/tools)

/TOOL · 11 B2B Lead Scoring

# Score any lead
in 10 seconds.

Drop in a domain. We check Google Ads activity, marketing tech, and content velocity — then give you a 0–10 buying-intent score so you know who to call first.

— WHAT YOU GET —

SCORE0–10

SIGNALS CHECKED3

RUNTIME~10 SEC

STORAGENONE

Triage before you enrich. Don't burn credits on dead domains.

/SCANNING Google Ads → Tech stack → Content velocity

/01 — Signals we check

## Three signals.
No fluff.

Buying intent shows up in marketing behavior. We measure the three signals that correlate most strongly with active sales motion.

/01

### Google Ads

Scans search results for paid campaigns from the domain. Active paid search = active marketing budget.

/02

### Marketing Tech Stack

Detects installed tools like HubSpot, Salesforce, Facebook Pixel, and CRM platforms on the homepage.

/03

### Recent Content

Checks the sitemap and homepage for fresh blog posts or pages — a sign of an active content operation.

/02 — How to read the score

## Three bands.
Three actions.

7–10

HIGH

Prioritize for outreach. Add to Instantly + LinkedIn cadence.

4–6

MEDIUM

Worth contacting. Add to standard sequence.

1–3

LOW

Cold lead. Log and deprioritize.

/03 — Common questions

## Quick answers.

/01 Where does the data come from? +

Live checks against Google search, the domain's homepage, and its sitemap. No third-party data brokers, no scraped lead lists. Just public signals.

/02 Is this a replacement for ZoomInfo or Apollo? +

No. This is a lightweight intent triage tool. Use it before you bother with full enrichment, so you don't waste credits on dead domains.

/03 How accurate is the score? +

It's directional. Three signals can't replace a sales call. But across hundreds of leads, high-scoring domains close at 3–5x the rate of low-scoring ones in our experience.

/04 Is it free? +

Yes, free, no signup. Each check takes ~10 seconds.

Work with us

## Want this wired into your CRM?
We do that.

We build outbound systems that score and enrich leads automatically before sales ever sees them. Talk to us about an end-to-end setup.

[Start a project →](https://emarketed.com/work-with-us) [Book a call](https://emarketed.com/contact)

---

**Talk to a strategist:** [Work with Emarketed](https://emarketed.com/contact/?utm_source=ai-agent&utm_medium=markdown&utm_campaign=tools-lead-scorer)