Backlink Outreach Tracker
Complete Link Building Workflow from Prospect Research to Successful Placements
What's Included
- Prospect Database — Organized tracking for 500+ link prospects with domain metrics (DA, DR, traffic), contact information, and outreach status with filtering and prioritization
- Outreach Email Templates — 12 proven email templates for different link building scenarios (guest posts, broken links, resource pages, unlinked mentions) with personalization placeholders
- Follow-Up Sequence Manager — Automated tracking for multi-touch outreach campaigns with response tracking, optimal timing suggestions, and conversion funnel analysis
- Performance Dashboard — Visual analytics showing outreach volume, response rates, link acquisition velocity, average turnaround time, and ROI by tactic with monthly trends
Get Your Free Template
This comprehensive Google Sheets tracker includes prospect database, email templates, follow-up tracking, and performance analytics—everything you need for systematic link building.
Download Template (CSV)No email required • Opens in Excel, Google Sheets, or any spreadsheet app • Fully editable
Why Link Building Needs a System
Building high-quality backlinks is one of the most effective (and time-intensive) SEO tactics. Without a systematic approach, it's easy to lose track of prospects, forget to follow up, or waste time on low-quality opportunities.
This tracker transforms link building from a chaotic process into a repeatable workflow that scales, with every prospect tracked from research through successful placement.
Who Should Use This Template?
- SEO specialists managing link building campaigns for multiple clients or projects
- Content marketers promoting high-value content assets through strategic outreach
- Digital PR professionals tracking media placements and brand mentions
- Link building agencies needing scalable workflow management tools
- In-house SEO teams building authority through consistent link acquisition
Key Features
✓ Prospect Qualification
Score and prioritize opportunities based on domain authority, relevance, and likelihood
✓ Email Personalization
Templates with merge fields for fast personalization at scale
✓ Automated Follow-Ups
Built-in tracking ensures no prospect falls through the cracks
✓ Performance Analytics
Data-driven insights show which tactics and outreach approaches work best
What Makes This Different?
Most link builders use basic spreadsheets or expensive tools. This template gives you enterprise-level capabilities for free:
- Complete workflow — From prospect research through placement tracking, all in one file
- Proven email templates — Based on thousands of successful outreach campaigns, not generic examples
- Relationship tracking — Build long-term relationships with webmasters, not just one-off links
- Multi-tactic support — Guest posting, broken link building, resource pages, unlinked mentions, and more
Outreach Tactics Covered
Proven Email Templates Included
- Guest post pitch (cold outreach)
- Guest post pitch (warm introduction)
- Broken link notification + replacement suggestion
- Resource page addition request
- Unlinked mention attribution request
- Content collaboration proposal
- Expert quote contribution
- Infographic/visual asset sharing
- Follow-up sequence (3-touch campaign)
- Relationship building (no immediate ask)
- HARO source response
- Thank you + relationship nurture
Need Link Building Help?
Link building at scale requires time, expertise, and relationships. If you'd rather focus on running your business, our team can handle strategic link acquisition for you.
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