Generative Engine Optimization (GEO)
How to get your brand found, cited, and recommended by AI search engines like ChatGPT, Perplexity, and Google AI Overviews.
Read GuideUpdated February 2026
Marketing Resources
Practical guides, templates, and references to help you plan and execute better marketing.
Latest Podcast Episodes
Tactical audio on AI search visibility, AEO, and modern marketing — from the Be the Answer show.
Marketing Glossary
From A/B testing to zero-click searches. A comprehensive, searchable reference for essential marketing terminology covering SEO, PPC, content marketing, analytics, and more.
100+ Marketing Terms Defined
From A/B testing to zero-click searches. A comprehensive, searchable reference for essential marketing terminology covering SEO, PPC, content marketing, analytics, and more.
Browse Glossary →Strategy Guides
SEO Fundamentals
A comprehensive guide to search engine optimization covering technical SEO, content strategy, link building, and the latest algorithm updates for 2025.
Read GuideContent Marketing Playbook
Strategies for creating, distributing, and measuring content that drives results. Learn how to build trust ecosystems in an AI-saturated landscape.
Read GuidePaid Media Optimization
Best practices for managing Google Ads and Meta Ads campaigns. From Smart Bidding to Performance Max to creative optimization.
Read GuideLocal SEO Guide
A complete guide to local SEO for small businesses. Learn how to rank higher in local searches, optimize your Google Business Profile, and attract more nearby customers.
Read GuideSocial Media Marketing
A practical guide to social media marketing for small businesses. Learn which platforms to focus on, what content to create, and how to turn followers into customers.
Read GuideTemplates & Checklists
SEO & GEO Audit Checklist
75-point comprehensive audit covering traditional SEO plus AI search optimization (ChatGPT, Perplexity, Google AI Overviews).
Download TemplateAI Search Optimization (AEO) Checklist
60-point checklist specifically for optimizing your content to be cited and recommended by AI search engines and chatbots.
Download TemplateAI-Ready Content Calendar
Plan your content strategy with columns for SEO keywords, AI optimization targets, multi-platform distribution, and performance tracking.
Download TemplateLocal SEO Citation Tracker
Track your business listings across 50+ directories, monitor NAP consistency, and manage review signals for local search dominance.
Download TemplateMulti-Channel Campaign Brief
Comprehensive campaign planning template with sections for objectives, audience personas, messaging framework, channel strategy, and success metrics.
Download TemplateMarketing KPI Dashboard
Pre-built spreadsheet dashboard to track key metrics across SEO, paid media, content marketing, and conversions with automated charts.
Download TemplateCompetitor Analysis Framework
Comprehensive competitive intelligence template tracking market positioning, content strategy, SEO performance, and digital presence across key competitors.
Download TemplateBacklink Outreach Tracker
Systematic link building workflow with prospect research, personalized outreach templates, follow-up sequences, and success metrics tracking.
Download TemplateNeed Help Implementing These Strategies?
Our team has 25+ years of experience turning marketing theory into measurable results.
Get Expert Help