Marketing KPI Dashboard
Automated Performance Tracking Across All Marketing Channels
What's Included
- Executive Summary Dashboard — Single-view snapshot of top-level KPIs across traffic, leads, conversions, and revenue with month-over-month trends
- Channel-Specific Tracking — Dedicated tabs for SEO (rankings, organic traffic, backlinks), Paid Media (spend, CPA, ROAS), Content (engagement, shares), and Email (open rates, CTR)
- Conversion Funnel Analytics — Visualize drop-off rates at each stage from awareness to purchase with bottleneck identification and optimization opportunities
- Automated Charts & Reports — Pre-built visualizations update automatically as you enter data, plus monthly report template for stakeholder communication
Get Your Free Template
This Google Sheets dashboard includes pre-configured KPI tracking, automated formulas, and visual charts. Just plug in your data and watch it come to life.
Download Template (CSV)No email required • Opens in Excel, Google Sheets, or any spreadsheet app • Fully editable
Why You Need a KPI Dashboard
Marketing performance data lives in a dozen different tools—Google Analytics, Search Console, ad platforms, email providers, CRM systems. Consolidating it all into a single dashboard saves hours of manual reporting and helps you spot trends faster.
This dashboard template gives you an executive-level view of what's working (and what's not) across all marketing channels, with drill-down capability into channel-specific metrics when you need details.
Who Should Use This Template?
- Marketing directors reporting performance to executives or boards
- Agency account managers providing monthly client performance updates
- Growth marketers tracking experiments and optimization initiatives
- Small business owners monitoring ROI across marketing investments
- Marketing teams needing shared visibility into channel performance
Key Features
✓ Automated Calculations
Enter raw data, formulas handle conversion rates, ROAS, and other derived metrics
✓ Visual Dashboards
Pre-built charts show trends, comparisons, and performance at a glance
✓ Custom KPI Library
50+ common marketing metrics with definitions and benchmarks included
✓ Monthly Reporting
Pre-formatted report view ready to share with stakeholders
What Makes This Different?
Unlike basic spreadsheet trackers or expensive BI tools, this template is designed specifically for marketing teams who need:
- Speed — Set up in under 30 minutes, not days of configuration
- Simplicity — No complex formulas to maintain; everything is pre-built and documented
- Flexibility — Easily customize to add your own KPIs, remove irrelevant metrics, or rebrand
- Portability — Google Sheets means access from anywhere, easy sharing, and no software costs
Metrics Included
Need Marketing Analytics Help?
Tracking metrics is just the first step. If you need help interpreting data, building attribution models, or turning insights into action, our analytics team can help.
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