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Marketing ROI Calculator

Calculate your marketing return on investment and optimize your ad spend.

Investment

$

Results

$
Sales, leads, or sign-ups

Advanced (Optional)

$
Average total revenue per customer
%
For net ROI calculation

Understanding Marketing ROI

ROI

Return on Investment shows the percentage gain or loss relative to your marketing spend.

ROAS

Return on Ad Spend measures revenue generated for every dollar spent on advertising.

CPA

Cost Per Acquisition tells you how much you're paying to acquire each customer or lead.