EST. 1998 / LOS ANGELES / 100+ BRANDS Free AI audit →
Emarketed
← All Tools
/TOOL · 03 AI Brand Presence Score

Does AI know
your brand?

Tell us your brand and category. We simulate three AI search scenarios, then score you 0–100 on recognition, category presence, reputation, and recommendation strength.

FREE CHECK No signup · 30-sec result

5 free checks per day. PDF + email report on results page.

/QUERYING AI ChatGPT · Perplexity · Claude — simulating responses
/01 — What we score

Four dimensions
of AI presence.

These are the four things AI systems actually evaluate when deciding whether to mention you, recommend you, or describe what you do.

/01

Brand Recognition

Do AI systems know your brand exists? Can they identify you accurately when asked directly by name?

/02

Category Presence

When someone asks about your category (not your name), do you show up in the answer? Or only your competitors?

/03

Reputation Quality

What do AI systems actually say about you? Positive, neutral, accurate — or wrong, vague, or negative?

/04

Recommendation Strength

When AI is asked to recommend a provider, do you make the shortlist? Or are you a footnote?

/02 — Common questions

Quick answers.

/01 How accurate is the AI simulation? +

We use GPT-5.2 to simulate responses, drawing from a similar knowledge base to many AI assistants. Brands that score low here are typically invisible in real ChatGPT and Perplexity responses too. Treat the score as directional rather than absolute.

/02 My brand scored low — where do I start? +

Work the high-priority recommendations first. For most low-scoring brands the highest-leverage moves are: getting cited in authoritative industry publications, building a Wikipedia/Wikidata entry, expanding your Google Business Profile, and adding schema.org markup that clearly describes who you are.

/03 How often should I re-check? +

AI systems update over time as new content gets indexed. Re-run every 4–8 weeks after making improvements so you can track lift. Big shifts (major press, Wikipedia article, structured-data overhaul) tend to register within a couple of months.

/04 Can I check competitors? +

Yes — enter their brand name and industry. Seeing how AI describes a competitor often reveals the citation patterns and content that's working in your space.