From topic
to architecture.
Drop in a topic. Get a complete content architecture: one pillar article and 6–12 supporting cluster pieces, plus the internal-linking plan that ties them together.
Three layers,
one architecture.
Pillar identification
The cornerstone article that anchors your topical authority. Long-form, comprehensive, the page everything links back to.
Cluster mapping
6–12 supporting articles that each cover a sub-topic in depth. The shape of a credible content hub.
Linking strategy
How the pillar and clusters connect. Internal linking is most of why topic clusters work — without it, you just have articles.
Quick answers.
/01 How many cluster articles do I need? +
A minimum viable cluster is a pillar plus 5–6 supporting articles. A strong cluster has 12–20. Start with 8 and expand. Quality of internal linking matters more than raw count.
/02 Can a small site build topical authority? +
Yes. Topical authority is about depth within a focused area, not total site size. A small site that thoroughly covers one niche will outrank a sprawling site with shallow coverage of the same topic.
/03 Should I build multiple clusters? +
Eventually, yes — but focus on one at a time. Spreading thin across multiple incomplete clusters builds weak signals in each. One complete cluster outperforms three partial ones.
/04 How does this fit with keyword research? +
Use the Keyword Researcher to find specific terms for each cluster article, and the Topic Authority Builder to map those terms into a coherent architecture. They're designed to feed into each other.