SEO & GEO Audit Checklist
Comprehensive 75-Point Audit for Traditional Search + AI Search Optimization
What's Included
- Technical SEO Audit — 25 points covering site speed, mobile optimization, crawlability, indexation, and Core Web Vitals
- On-Page SEO Audit — 20 points for title tags, meta descriptions, headers, internal linking, and content optimization
- Content Quality Audit — 15 points evaluating E-E-A-T signals, content depth, freshness, and user intent alignment
- GEO/AEO Optimization Audit — 15 points specific to AI citation potential, structured data, entity optimization, and conversational content
Get Your Free Template
This Google Sheets template is ready to use. Make a copy to your own Google Drive and start auditing immediately.
Download Template (CSV)No email required • Opens in Excel, Google Sheets, or any spreadsheet app • Fully editable
Why Use This Checklist?
The SEO landscape has evolved beyond traditional search rankings. In 2026, your content needs to perform in both Google's traditional search results AND in AI-generated responses from ChatGPT, Perplexity, Google AI Overviews, and other generative engines.
This comprehensive audit checklist helps you identify gaps in both traditional SEO fundamentals and emerging GEO factors that determine whether AI engines cite your content as authoritative.
Who Should Use This Template?
- SEO professionals conducting client site audits
- Digital marketing agencies standardizing audit processes
- In-house marketers evaluating website performance
- Business owners assessing their online presence
- Developers ensuring technical SEO best practices
Key Features
✓ Comprehensive Coverage
From technical infrastructure to AI optimization signals
✓ Priority Scoring
Each item rated by impact level (high/medium/low)
✓ Action-Oriented
Every checklist item includes implementation guidance
✓ 2026-Updated
Reflects latest algorithm updates and AI search trends
What Makes This Different?
Most SEO audit checklists focus solely on traditional search engine optimization. This template is one of the few that combines:
- Proven SEO fundamentals that still matter in 2026
- Emerging GEO factors specific to AI citation and recommendations
- Entity optimization and knowledge graph signals
- Conversational content structure for voice and AI search
Need Expert Help?
Running a comprehensive audit is just the first step. If you need help implementing fixes or building a complete SEO/GEO strategy, our team has 25+ years of experience.
Work With Our Team