Multi-Channel Campaign Brief
Strategic Planning Framework for Integrated Marketing Campaigns
What's Included
- Campaign Objectives & KPIs — Clear framework for defining SMART goals, success metrics, budget allocation, and timeline with stakeholder alignment checklist
- Audience & Persona Mapping — Detailed sections for target demographics, psychographics, pain points, and buyer journey stage with messaging alignment
- Multi-Channel Strategy — Integrated planning across paid media, organic content, social, email, and offline channels with touchpoint mapping
- Creative Direction & Messaging — Structured sections for core messaging, value propositions, CTAs, visual guidelines, and channel-specific adaptations
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This Google Docs campaign brief template includes pre-built sections, example content, and prompts to guide your strategic planning process.
Download Template (CSV)No email required • Opens in Excel, Google Sheets, or any spreadsheet app • Fully editable
Why Campaign Briefs Matter
The most successful marketing campaigns start with strategic clarity. A comprehensive brief aligns teams around objectives, messaging, audience, and tactics before a single ad is created or email is sent.
This template helps you think through every critical element of campaign planning—from audience insights to budget allocation to measurement frameworks—ensuring nothing falls through the cracks.
Who Should Use This Template?
- Marketing managers planning product launches or seasonal campaigns
- Agency account teams briefing creative and media departments
- Brand marketers coordinating multi-channel brand initiatives
- Demand gen teams planning integrated lead generation programs
- Freelance marketers structuring campaign strategy for clients
Key Features
✓ Strategic Framework
Structured approach ensures you think through objectives before tactics
✓ Multi-Channel Integration
Plan how channels work together, not in isolation
✓ Stakeholder Alignment
Built-in sections for buy-in, approvals, and cross-functional collaboration
✓ Measurement Built-In
Define success metrics upfront so you can prove ROI later
What Makes This Different?
Most campaign brief templates are either too simplistic (just objectives and tactics) or too complex (100-page documents nobody reads). This template strikes the right balance:
- Comprehensive but focused — Covers all strategic elements without unnecessary bloat
- Action-oriented — Every section includes prompts and examples to guide completion
- Modern marketing context — Designed for integrated digital campaigns, not just traditional advertising
- Flexible structure — Adapt sections for product launches, brand campaigns, lead gen, or events
Need Campaign Strategy Help?
A solid brief is essential, but execution is everything. If you need help developing and implementing integrated campaigns that drive results, we can help.
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