Retail Media Has A Measurement Problem
Retail media spend is growing fast, but weak measurement can hide wasted budget. Ecommerce brands should demand clearer proof before scaling new ad networks.
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Tag: measurement
/001 Digital Marketing
/002 Paid Ads
Google Ad Tech Ruling: What Advertisers Should Watch
Google avoided an ad tech breakup, but advertisers should still treat the ruling as a warning about measurement, platform dependency, and media risk.
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Amazon's Ad Lawsuit Is A Measurement Warning
The FTC's August 31, 2026 Amazon ad pricing lawsuit warns advertisers to stop trusting platform reporting alone and judge paid media by profit and lead quality.
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What To Check Before You Scale Video Ad Spend
Video ad spend is rising fast in 2026, but weak targeting, fuzzy attribution, and poor landing paths still break performance before budget helps.
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