Patients Are Using AI Before They Ever Call a Provider
New Gallup data shows patients are using AI before and after healthcare visits. Here is what healthcare marketers need to change now to stay visible and trusted.
Tag: google ai overviews
11 articles
Healthcare Search Now Starts in AI, Not Google
New Gallup data shows 25% of Americans use AI for health advice. Here's what healthcare marketers need to fix now to stay visible in patient search.
Google AI Overviews Are Getting More Accurate. That May Be Worse for Marketers.
Google AI Overviews are getting more accurate, but weaker source grounding creates a bigger visibility and trust problem for marketers in 2026.
HubSpot's 140M Traffic Warning for AI Search
AI search is cutting clicks harder than most brands expected. Here's what HubSpot's traffic drop tells marketers about content, citations, and visibility in 2026.
The AEO Inflection Point: AI Search Queries Surged 527% — Here's What Agencies Must Do Now
AI search queries grew 527% year-over-year. The AEO market has officially hit its inflection point. Here's what the data means and what agencies need to build right now.
AI Overviews Cut Organic Clicks 42%: The Content Strategy That Gets You Cited
Google AI Overviews have cut organic clicks by 42% since launch. Here's the specific content format strategy that earns AI citations instead of losing traffic to them.
Google AI Overviews Cut Search Clicks 42%: Your Agency Strategy for What Comes Next
New data confirms Google AI Overviews have slashed organic search clicks 42% from the pre-AI baseline. Here's what that means for agencies and how to adapt now.
Why 98% of CMOs Are Now Investing in AEO — and What Your Agency Needs to Build
98% of CMOs are investing in AEO in 2026. Here's what's driving it, what leading agencies are building, and how to get your brand cited in AI answers.
Google's Expandable AI Overviews Changed the SERP: What Agencies Need to Know Now
Google rolled out accordion-style expandable AI Overviews on March 5, 2026. Here is what it means for your content strategy, your client reporting, and your SEO service model.
Google AI Overviews Grew 58% in a Year. Here's What That Means for Your Clients.
Google AI Overviews surged 58% across 9 industries in 12 months. Click-through rates drop to 8% when they appear. Here's what agencies need to do about it.
Google Just Restricted AI Overviews on Health Searches. Here's What Healthcare Marketers Need to Do.
Google restricted AI Overviews on health queries while ChatGPT data shows 25% of users ask health questions. Here is how healthcare marketers should respond right now.