AI Search Clicks Out Only 5% Of The Time
New clickstream research says ChatGPT clicks out in just 5.2% of sessions. For marketers, that changes how AI search performance should now be measured.
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Tag: marketing measurement
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Answer Equity Is Replacing Clicks as the KPI That Matters in AI Search
AI search is forcing marketers to measure citation visibility, answer share, and downstream demand, not just clicks. Here is the new KPI stack for 2026.
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AI Citations Are Rising, Traffic Is Not — What AEO Agencies Track Instead
AI citations are climbing while referral traffic stays small — what an AEO agency actually tracks to measure AI search performance in 2026.
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