Google AI Max Just Broke the Paid SEO Divide
Google AI Max for Shopping and Search changes discovery. Paid media, SEO, and landing pages now need one unified strategy.
Tag: paid search
4 articles
AI Max Means Search Is Now About Selection, Not Clicks
Google and Microsoft are redesigning search for AI selection. Here is what marketers need to change now if they want to stay visible and drive revenue.
Google AI Max Is Killing DSA, What Marketers Should Do Now
Google is replacing Dynamic Search Ads with AI Max. Here is what marketers need to change now to protect search visibility, control, and reporting.
Google AI Max and AI Mode Just Changed Search Strategy Again
Google is pushing marketers toward AI Max, AI Mode, and agentic search behavior. Here's what agencies and in-house teams need to change now.