DTC marketing
that actually scales.
Paid social, Google Ads, ecommerce SEO, email/SMS lifecycle, content, and influencer programs — built around the unit economics that decide whether DTC is sustainable. The same playbook that drove Nutcase Helmets to +774% sales from marketing.
Six things we do
for DTC brands.
The channels that actually move revenue for ecommerce. Mix and match depending on your stage, category, and unit economics.
Ecommerce SEO
Product page optimization, category content, transactional keyword targeting, and technical SEO for Shopify, BigCommerce, and custom platforms. Compounds over time.
Paid Social
Facebook, Instagram, and TikTok ad management. Creative testing, audience development, retargeting, and ROAS optimization across the platforms DTC actually scales on.
Google Ads & Shopping
High-intent search and Shopping campaigns with feed optimization. Capture purchase intent at the moment customers are ready to buy. Typical 3–5× ROAS.
Email & SMS Lifecycle
Welcome flows, abandoned cart, post-purchase, browse abandonment, replenishment, win-back. Automations that drive revenue while you build the next campaign.
Content & Video
Founder stories, product demos, UGC-style content, education that ranks. Short-form for discovery, long-form for retention. <a href="/services/short-form-video">Production handled in-house.</a>
Influencer & Affiliate
Partner identification, outreach, contracts, and performance tracking. Social proof + direct response in one channel — works especially well for newer or premium DTC brands.
Four phases.
Built on unit economics.
We start with CAC, LTV, AOV, and margins — not with which channel is hot. The marketing follows the math.
Unit economics audit
CAC, LTV, AOV, retention rates, contribution margin by channel. Before spending a dollar, we understand the math your business actually runs on.
Channel strategy
Sequence paid, organic, email, and partnerships based on your category, margins, and growth stage. Pre-PMF brands need different tactics than scaling brands.
Launch & test
Creative variants, audience tests, landing page A/Bs, email flow optimization. Weekly review of what's working, monthly pivots on what isn't.
Scale & retain
Scale spend on winning combinations. Build retention systems that turn first-purchases into repeat buyers — the channel that decides whether DTC is sustainable.
Quick answers.
Real ones.
/01 What DTC categories do you have experience in? +
Action sports, helmets, apparel, footwear, home goods, food & beverage, beauty, fitness, and consumer electronics. Sector 9 and Nutcase Helmets are two of our longer-running DTC engagements — see the case studies for results.
/02 What's a typical investment for DTC marketing? +
Paid media management starts at $5K/mo, with ad spend typically $10K–$200K+ depending on growth stage. Full programs (paid + SEO + email + content) usually run $15K–$50K/mo in fees plus ad spend. We scope honestly based on your stage and goals.
/03 Do you handle the Shopify build too? +
Yes — see our Shopify Development service for theme builds, custom apps, migrations, and Shopify Plus work. Most established DTC clients run the marketing + development together.
/04 How do you measure success? +
Blended ROAS, channel-specific ROAS, CAC payback period, contribution margin per order, and repeat-purchase rate. Not just "ad platform reported sales" — we model the actual incrementality and cross-channel attribution.
/05 Do you work with brands pre-product-market-fit? +
Selectively. Pre-PMF brands often shouldn't be scaling paid media until the product is proven. We'll tell you honestly if the right move is to spend less on ads and more on creative testing or audience research first.
Scale your
DTC brand.
Let's discuss your products, your category, your current channels, and what a full-funnel program looks like for your business.