Shopify stores
built to convert.
Custom themes, app integrations, custom API work, store migrations, and Shopify Plus. The same platform powering Sector 9, Nutcase, and 100+ DTC brands we've shipped on since the early Shopify days.
Six things we do
on every Shopify build.
Every Shopify engagement covers these six areas. Mix and match depending on whether we're building, migrating, or optimizing what you already have.
Custom Theme Development
Built in Liquid from scratch — your brand, your layouts, your UX. Mobile-first by default. Conversion-focused features designed in, not bolted on after launch.
App Integration
Reviews, subscriptions, inventory, CRM, shipping — selected and configured so they work together. We've seen the app ecosystem; we know which ones are well-maintained and which cause problems.
Custom App & API Work
When an off-the-shelf app doesn't fit, we build custom integrations against the Shopify API. Product configurators, custom checkout flows, third-party system bridges.
Store Migration
Moving from WooCommerce, Magento, BigCommerce, or custom platforms. SEO-preserving 301 strategy, clean data migration, zero-downtime cutover.
Performance Optimization
Speed audits, image and asset optimization, theme code cleanup, third-party script triage. Faster stores convert better — we measure the delta.
Shopify Plus
Enterprise-tier work: Launchpad automation, Shopify Scripts, B2B/wholesale stores, multi-store setups, headless storefronts on Hydrogen.
Four phases.
No surprises.
Built and tested on staging. You see progress weekly and can change direction while it's still cheap to do so.
Discovery & planning
Business goals, customer journeys, operational workflows, existing systems. Documented requirements before any code gets written.
Design & build
Build on a staging environment with regular check-ins. You see features as they're built and can request changes while they're cheap.
Test
Functionality, performance, cross-browser, mobile, integrations. Tested on real devices and realistic network conditions before launch.
Launch & support
Coordinated launch during low-traffic windows. Monitoring through the first weeks to catch issues only real traffic surfaces.
Quick answers.
Real ones.
/01 Do you work with Shopify Plus? +
Yes. We have experience with Launchpad, Shopify Scripts, B2B/wholesale stores, multi-store setups, and headless storefronts on Hydrogen. We'll recommend Plus only when its features actually unlock value for your business.
/02 Can you migrate our store from another platform? +
Yes — we migrate from WooCommerce, Magento, BigCommerce, and custom platforms regularly. The hardest part is preserving SEO value through the URL change. We plan comprehensive 301 redirects and test thoroughly on staging before cutover.
/03 Do you build custom apps? +
Yes. When no existing app fits, we build against the Shopify API. Custom configurators, integration bridges to proprietary systems, specialized automation. We'll always evaluate whether building is the right call vs. picking an existing app.
/04 How long does a Shopify build take? +
A custom theme on an existing store: 4–6 weeks. A new store from scratch: 8–12 weeks. A platform migration: 6–10 weeks depending on catalog size and integration complexity. We'll give a real timeline after scoping.
/05 Do you handle the marketing side too? +
Yes — we run paid ads, SEO, email, and social for ecommerce brands. See our DTC Marketing service for the full picture. Sector 9 and Nutcase Helmets both run on this combined model.
Ready to build a store
that scales?
Let's talk about your project. We'll scope honestly, give you a real timeline, and tell you if Shopify is actually the right call for your situation.