Patients Are Using AI Before They Ever Call a Provider
New Gallup data shows patients are using AI before and after healthcare visits. Here is what healthcare marketers need to change now to stay visible and trusted.
Tag: chatgpt
13 articles
Healthcare Search Now Starts in AI, Not Google
New Gallup data shows 25% of Americans use AI for health advice. Here's what healthcare marketers need to fix now to stay visible in patient search.
AI Visibility Is Now a Measurement Problem, Not Just a Content Problem
AI search visibility is easier to earn than it is to measure. Here is what agencies and in-house teams need to track as Google, ChatGPT, and Perplexity reshape discovery.
ChatGPT Ads Just Got Cheaper. Your AEO Strategy Cannot Live in a Separate Deck
ChatGPT ads are moving downmarket in 2026. Here is what that means for AEO, paid media planning, and how agencies should protect AI visibility now.
HubSpot's 140M Traffic Warning for AI Search
AI search is cutting clicks harder than most brands expected. Here's what HubSpot's traffic drop tells marketers about content, citations, and visibility in 2026.
How to Optimize for ChatGPT: Workshop Recap
Full recap of the April 9, 2026 workshop on optimizing your website for ChatGPT and AI search. Covers AEO tactics, content structure, schema, tools, and quick wins Emarketed uses with clients.
ChatGPT Referral Traffic Is Real: How to Build the Authority That Gets You Cited
ChatGPT now drives 77% of all AI referral traffic and grew 200%+ in 2025. Here is what it takes to clear the authority threshold and start showing up in AI-generated answers.
The AEO Inflection Point: AI Search Queries Surged 527% — Here's What Agencies Must Do Now
AI search queries grew 527% year-over-year. The AEO market has officially hit its inflection point. Here's what the data means and what agencies need to build right now.
No Universal AI Citation Strategy Exists: What the Q1 2026 Data Says About Platform-Specific Optimization
Tinuiti's Q1 2026 AI Citation Trends Report tracked 7 AI platforms across 9 industries. The finding: what gets you cited on Perplexity has almost nothing to do with what works on Gemini.
Why 98% of CMOs Are Now Investing in AEO — and What Your Agency Needs to Build
98% of CMOs are investing in AEO in 2026. Here's what's driving it, what leading agencies are building, and how to get your brand cited in AI answers.
GPT-5.3 Just Shrank Its Citation Window. Here's What Gets Cited Now (And What Doesn't)
OpenAI's GPT-5.3 Instant sends only 8% of citations to brand websites while GPT-5.4 sends 56%. Here is the split strategy agencies need to stay visible across both models.
Share of Model: The AI Search Metric Your Agency Isn't Tracking Yet
Share of Model (SOM) measures how often AI systems cite your brand when answering buyer questions. Here's what it is, how to measure it, and what's actually moving it in 2026.
Mastering AI-Driven SEO: Strategies to Outperform Competitors in 2026
AI doesn't replace the strategic thinking that makes SEO work. It accelerates it. Learn where AI adds real value to your SEO workflow and where it just adds noise.