Google Just Made AI Search More Link-Driven
Google’s latest AI search update makes links, citations, and brand trust more important. Here is what agencies and healthcare marketers should do next.
Tag: citations
4 articles
AI Search Rewards Brand Authority More Than Content Volume
AI search visibility is shifting toward brand authority, citations, and trust signals. Here is what agencies and healthcare marketers should do next.
Brand Mentions Are Now an AI Visibility Strategy
AI visibility starts before search. Here is why brand mentions, entity signals, and citations now matter more than publishing another generic blog post.
GPT-5.3 Just Shrank Its Citation Window. Here's What Gets Cited Now (And What Doesn't)
OpenAI's GPT-5.3 Instant sends only 8% of citations to brand websites while GPT-5.4 sends 56%. Here is the split strategy agencies need to stay visible across both models.