AI Search Sends Less Traffic — Why Your AEO Strategy Needs to Adapt Now
Organic CTR drops 61% with an AI Overview, but cited brands get 35% higher CTR — why your AEO strategy must adapt to less traffic.
Tag: digital marketing metrics
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Your Agency Is Reporting the Wrong Metrics: The New AI Search Scorecard for 2026
AI Overviews now cut organic clicks by 58%. If your agency is still reporting traffic as the primary KPI, you're measuring a world that no longer exists. Here's the new scorecard.