AI Search Sends Less Traffic. That's Exactly Why You Should Care About It.
Organic CTR drops 61% when an AI Overview is present. But when your brand is cited inside that overview, CTR is 35% higher. The traffic question is the wrong question.
Tag: digital marketing metrics
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Your Agency Is Reporting the Wrong Metrics: The New AI Search Scorecard for 2026
AI Overviews now cut organic clicks by 58%. If your agency is still reporting traffic as the primary KPI, you're measuring a world that no longer exists. Here's the new scorecard.