Google AI Max and AI Mode Just Changed Search Strategy Again
Google is pushing marketers toward AI Max, AI Mode, and agentic search behavior. Here's what agencies and in-house teams need to change now.
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Only 14% of Marketers Track AI Citations. That Is About to Hurt.
Only 14% of marketers track AI search citations even as 89% of brands already appear in them. Here's how agencies should fix reporting before AI Mode shifts more demand.
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Google Search Live Goes Global: What Voice and Camera Search Mean for Your Marketing
Google Search Live now reaches 200+ countries with voice and camera AI search. Here's what marketers need to do about multimodal search in 2026.
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