4 articles
AI Overviews now cut organic clicks by 58%. If your agency is still reporting traffic as the primary KPI, you're measuring a world that no longer exists. Here's the new scorecard.
Google's March 2026 Core Update and a 5.6x surge in AI Overviews on shopping queries are hitting organic traffic at once. Here's what agencies and healthcare marketers need to do right now.
Share of Model (SOM) measures how often AI systems cite your brand when answering buyer questions. Here's what it is, how to measure it, and what's actually moving it in 2026.
The terminology split is real but the strategy is the same. Explore the debate between AEO and GEO, why it matters for your marketing strategy, and the tactics that actually work.