AI Search Sends Less Traffic. That's Exactly Why You Should Care About It.
Organic CTR drops 61% when an AI Overview is present. But when your brand is cited inside that overview, CTR is 35% higher. The traffic question is the wrong question.
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Organic CTR drops 61% when an AI Overview is present. But when your brand is cited inside that overview, CTR is 35% higher. The traffic question is the wrong question.
Google's Personal Intelligence rolled out to all free US users on March 17. Here's what it means for brand visibility, search rankings, and your content strategy right now.
AI Overviews now cut organic clicks by 58%. If your agency is still reporting traffic as the primary KPI, you're measuring a world that no longer exists. Here's the new scorecard.
Google AI Overviews have cut organic clicks by 42% since launch. Here's the specific content format strategy that earns AI citations instead of losing traffic to them.
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