AI Search Sends Less Traffic. That's Exactly Why You Should Care About It.
Organic CTR drops 61% when an AI Overview is present. But when your brand is cited inside that overview, CTR is 35% higher. The traffic question is the wrong question.
Tag: seo 2026
5 articles
Google Personal Intelligence Just Changed What Brand Strategy Means
Google's Personal Intelligence rolled out to all free US users on March 17. Here's what it means for brand visibility, search rankings, and your content strategy right now.
Your Agency Is Reporting the Wrong Metrics: The New AI Search Scorecard for 2026
AI Overviews now cut organic clicks by 58%. If your agency is still reporting traffic as the primary KPI, you're measuring a world that no longer exists. Here's the new scorecard.
AI Overviews Cut Organic Clicks 42%: The Content Strategy That Gets You Cited
Google AI Overviews have cut organic clicks by 42% since launch. Here's the specific content format strategy that earns AI citations instead of losing traffic to them.
Zero-Click Is No Longer Just Google: How to Survive When ChatGPT, Perplexity, and Gemini Stop Sending Traffic
80% of searches now end without a click. Zero-click search AI 2026 has expanded beyond Google to ChatGPT, Perplexity, and Gemini. Here is how to stay visible when no one is clicking.