D2C Ecommerce Marketing Strategies
When the COVID-19 pandemic first started, we saw more consumers than ever before turn to online shopping, leading to unprecedented growth for online shopping channels.
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Industry News.
The latest in digital marketing, ecommerce, and the shifting media landscape.
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Why Attribution is a Serious Problem for Ecommerce Businesses
You know how difficult it is to attract paying customers to your ecommerce website. You might use half a dozen or more marketing channels to get the word out about your products or services.
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Understanding Your Marketing Funnel: A Guide for Ecommerce Companies
If your ecommerce business is making sales, you likely have a marketing funnel. But that doesn’t mean your funnel is firing on all cylinders.
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Open Rates Destroyed by iOS 15? Here’s How to Adapt Your Email Marketing Strategy
Apple shocked the marketing world when they released a new feature in iOS 15 called Mail Privacy Protection. Once enabled, the feature prevents tracking when emails are opened…
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5 Key Metrics Every Ecommerce Business Should Be Tracking
If you ask any ecommerce business, they’ll stress the importance of understanding your metrics and KPIs (key performance indicators).
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Why Your Ecommerce Business Needs Paid Ads to Succeed
Few marketing channels compare to PPC advertising and its ability to give you instant access to your target audience.
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The Power of Shopify: Why Shopify is the Ultimate Ecommerce Platform
Shopify is among the most popular ecommerce platforms on the planet, with approximately 1.7 million merchants relying on the platform to power their storefronts.
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