With over 2.14 billion people shopping online in 2021, it’s clear there have never been more online shoppers than there are today.
If we know nearly 25% of the world’s population is shopping online, we also know there is no shortage of opportunities for ecommerce businesses to grow and scale. However, it’s not always that easy. Competition is fierce online as companies battle for their slice of the market share pie.
How can your store stand out from the crowd? Excellent quality products, best-in-class customer service, and fast (and free) shipping are all ways that business owners can differentiate themselves.
But it’s essential to have a strategic marketing plan so people can discover your excellent ecommerce store. How else will people discover your high-quality products and next-level customer support?
Rather than dedicating all your time to learning the ins and outs of effective marketing, you can opt to work with an experienced and specialized agency. The right agency will bring your online store’s expertise, tools, and strategic planning to earn new customers.
It’s time to explore the ten reasons you should consider working with an ecommerce marketing agency. Read on to discover how the right partner can help your business grow.
1. Specialized Ecommerce Experience
It would be best if you had a marketing agency specializing in growing ecommerce businesses.
General digital marketing agencies might be fine for other types of businesses, but the ecommerce industry is unlike any other.
Unlike some businesses, you’re not trying to get views or clicks. You need sales. That means you need a partner that understands the importance of an ecommerce marketing funnel and how to cater marketing campaigns to each step of the customer journey to boost conversions.
2. Ecommerce Agencies Have Advanced Tools
You probably don’t want to pay the membership fees for the seemingly endless marketing and tracking tools. Working with an agency lets you benefit from its access to these tools. Plus, you don’t have to spend the time required to learn how to use and understand each tool.
Instead, you reap all the benefits of working with an agency that is already an expert in using advanced reporting, marketing, and analytics technologies.
3. Predictable Monthly Marketing Expense
Handling your marketing in-house creates a variable expense that can be difficult to predict. Even if you hire marketing experts, the campaigns themselves can often cost more than you expected. In addition, your marketing budget can quickly grow and shrink every month, making it tough to plan for.
Instead, you can work with a marketing agency with a straightforward pricing model that creates a predictable expense. You’ll always know what to expect to spend on marketing when working with the right agency.
4. Access to Paid Ad Managers
Paid advertising is a highly effective way to reach new people and convert them to customers. However, it’s also a complex marketing technique that can be difficult to master. You need to create compelling advertisements and target the right people with your ad campaigns.
Working with an ecommerce marketing agency gives you instant access to specialists who live and breathe paid advertising. They’ll leverage their skills to grow your business, and you don’t need to invest countless hours learning how to make paid ads work.
5. Benefit From Top-Tier Marketing Strategies
Marketing needs to be strategic to be effective. Of course, you can pour your budget into marketing campaigns, but even with a massive budget, you’ll have limited results if there’s no overarching strategy uniting your efforts.
Effective marketing requires a comprehensive strategy that targets the right people with the right type of marketing. An experienced marketing agency will assess your ecommerce store, learn the pain points you solve, and form tactful ad campaigns to reach your ideal customers.
6. Focus on the Business, Not the Marketing
Unless you have a background in marketing, you likely didn’t start an ecommerce business to spend all your time analyzing statistics and creating effective ads. Instead, you likely created your online store to earn money by offering products you believe in. Working with a marketing agency lets you focus on sourcing products, providing customer support, and growing your team.
7. Scale Effectively with a Proven Partner
Scaling is a challenging yet necessary aspect of growing your business. Working with a marketing agency lets you focus on the non-marketing aspects of scaling your business while communicating your new goals to the agency. Then, the agency works with your new budget and new goals to help bring more customers to your store.
It’s essential to choose the right agency that has helped other online stores scale. A generic digital marketing agency may not have the correct skillset, and an unproven agency might not know how to help you scale.
8. Reach a Wider Audience of Potential Customers
An effective marketing strategy uses multiple advertising channels and techniques to reach the right audience. The wider your reach, the more potential customers you have. However, like some of the above tips, you’ll have limited success if you pour money into random campaigns.
A skilled marketing agency will know which channels to use to reach a wider pool of potential customers without wasting funds on ineffective marketing techniques or channels.
9. Make the Most of Retargeting
Retargeting is a technique that continually targets potential or existing customers throughout multiple channels. This technique is wildly effective but challenging to set up and manage. Working with the right agency will give your business access to advanced retargeting techniques without needing to learn a new skill set.
Retargeting takes on a slightly different meaning with online stores. Abandoned carts are unique to ecommerce and represent a massive opportunity for increased revenue. The proper retargeting techniques will bring the cart abandoners back to your store to complete the transaction.
10. Stay Ahead of Marketing Trends
Marketing trends are constantly changing and evolving. Something that worked amazingly well a few months ago might now be oversaturated or otherwise ineffective. It would help if you worked with a marketing agency that stays abreast of industry trends and uses them to grow your business.
Staying aware of marketing trends is difficult when you also need to manage all of the moving pieces of your business. However, a quality marketing agency will always know what trends are working and what trends are no longer influential.
Emarketed: A Proven Partner That Specializes in Ecommerce Marketing
A specialized marketing agency will know precisely how to assess your online store, understand your goals, and know exactly what to do to reach them.
Today, it’s vital to choose a marketing agency with demonstrable expertise in ecommerce to reap the full rewards of working with an agency. While a general marketing agency may help, they likely won’t understand the unique demands of ecommerce businesses.
Emarketed is an experienced ecommerce marketing agency with years of experience helping our clients grow. We only take on businesses that we believe we can help, and we only accept a handful of new clients each year.
Our boutique agency will work with you to understand your business and help you reach your goals. Schedule a call with us today to discover how we can help your business expand, grow, and thrive in digital.