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Why 'Keyword First' fails in an AI world. Learn GEO strategies to replace your keyword obsession and optimize for generative search.
For the last 20 years, Google has trained us to speak "robot." If you wanted to find a solution, you had to strip away your natural language and type specific keywords.
The way people find information online is fundamentally changing. We are moving from a "search engine" world to an "answer engine" world. For two decades, traditional SEO (Search Engine Optimization)
The game has changed. For decades, SEO meant "ranking on Google." We optimized for keywords to land in the "10 blue links." Now, users are getting their answers directly from AI-driven platforms like
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