Google Shopping's Local Inventory Checklist
Google is folding local inventory ads into Shopping campaigns by default. Use this checklist to protect budgets, reporting, feed quality, and store pickup performance.
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Paid Ads.
Paid media strategy across Google, Meta, ChatGPT Ads, and the new agentic ad surfaces.
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/002 Paid Ads
Speed To Lead Is Your Paid Media Multiplier
Paid ads can bring in the lead, but slow follow-up can waste the spend. Here is how to audit speed to lead before raising your budget.
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Your Paid Media Problem Might Be After The Click
Paid media performance often breaks after the click, not before it. Landing-page clarity, trust, and next steps matter more than ever in 2026 campaigns.
Read → /004 Paid Ads
Why Walmart's Negative Keywords Matter
Walmart Connect's new negative keywords give brands tighter search control, less wasted spend, and a better reason to take Walmart ads seriously in 2026.
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How To Launch Paid Campaigns Without Historical Data
New offers rarely come with clean performance history. Here is how to plan paid campaigns with proxy data, tighter scenarios, and better launch guardrails.
Read → /006 Paid Ads
What To Check Before You Scale Video Ad Spend
Video ad spend is rising fast in 2026, but weak targeting, fuzzy attribution, and poor landing paths still break performance before budget helps.
Read → /007 Paid Ads
Why Podcast Ads Deserve Another Look
Podcast ads are easy to overlook in 2026 media plans, but rising audio scale, stronger attention, and better measurement make them worth testing again.
Read → /008 Paid Ads
Local Services Ads Are Moving Into Google Ads
Google starts moving Local Services Ads into Google Ads in August 2026. Here is what local advertisers should download, review, and fix first.
Read → /009 Paid Ads
What To Fix Before You Raise Google Ads Budget
Before you raise Google Ads budget, fix tracking, landing pages, query control, and lead handling so extra spend buys better leads, not more waste.
Read → /010 Paid Ads
How To Measure Paid Ads In The AI Buyer Journey
AI search now shapes research before the click. Here is how paid media teams should measure branded lift, assisted conversions, calls, and CRM quality in 2026.
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Meta Ads Vs Google Ads For Local Businesses
Meta Ads vs Google Ads for local businesses: when to start with search, when to start with social, and how to split budget for leads, calls, and sales.
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Google Ads In 2026: Trust Automation, Keep Control
Google Ads automation can drive growth in 2026, but only when tracking, landing pages, and lead-quality feedback are strong enough to guide it profitably.
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Running Google Ads in 2026: Best Practices, When to Use AI Features, and When Not To
Google Ads automation can help in 2026, but only when the account has earned it. Here is how to use AI features strategically without giving up control, clarity, or lead quality.
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ChatGPT Ads Just Got Real, and We’re Taking a Small Number of Beta Clients
OpenAI is expanding ChatGPT ads, CPC placements are here, and performance marketers need a plan. Here is why Emarketed is opening a limited beta for a small number of clients.
Read → /015 Paid Ads
Google AI Max Just Broke the Paid SEO Divide
Google AI Max for Shopping and Search changes discovery. Paid media, SEO, and landing pages now need one unified strategy.
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