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Category Page 2 of 2 · 19 posts

Paid Ads.

Paid media strategy across Google, Meta, ChatGPT Ads, and the new agentic ad surfaces.

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/016 Paid Ads
Google AI Max Is Killing DSA, What Marketers Should Do Now

Google AI Max Is Killing DSA, What Marketers Should Do Now

Google is replacing Dynamic Search Ads with AI Max. Here is what marketers need to change now to protect search visibility, control, and reporting.

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/017 Paid Ads
Google AI Max and AI Mode Just Changed Search Strategy Again

Google AI Max and AI Mode Just Changed Search Strategy Again

Google is pushing marketers toward AI Max, AI Mode, and agentic search behavior. Here's what agencies and in-house teams need to change now.

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/018 Paid Ads
ChatGPT Ads Just Got Cheaper. Your AEO Strategy Cannot Live in a Separate Deck

ChatGPT Ads Just Got Cheaper. Your AEO Strategy Cannot Live in a Separate Deck

ChatGPT ads are moving downmarket in 2026. Here is what that means for AEO, paid media planning, and how agencies should protect AI visibility now.

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/019 Paid Ads
Meta Is Adding Location Fees to Ads Starting July 2026. Here Is What It Means for Your Campaigns.

Meta Is Adding Location Fees to Ads Starting July 2026. Here Is What It Means for Your Campaigns.

Meta will charge location-based fees on top of ad spend starting July 1, 2026, to cover Digital Services Taxes in six countries. Here is what agencies and advertisers need to know now.

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