AI Search Sends Less Traffic. That's Exactly Why You Should Care About It.
Organic CTR drops 61% when an AI Overview is present. But when your brand is cited inside that overview, CTR is 35% higher. The traffic question is the wrong question.
Tag: ai citations
6 articles
ChatGPT Referral Traffic Is Real: How to Build the Authority That Gets You Cited
ChatGPT now drives 77% of all AI referral traffic and grew 200%+ in 2025. Here is what it takes to clear the authority threshold and start showing up in AI-generated answers.
AI Overviews Cut Organic Clicks 42%: The Content Strategy That Gets You Cited
Google AI Overviews have cut organic clicks by 42% since launch. Here's the specific content format strategy that earns AI citations instead of losing traffic to them.
LinkedIn Is Now the #1 Cited Source in AI Search: What B2B Marketers Need to Do About It
New data from Profound shows LinkedIn ranks first for professional queries across ChatGPT, Google AI Mode, Copilot, and Perplexity. Here is what that means for your B2B visibility strategy.
No Universal AI Citation Strategy Exists: What the Q1 2026 Data Says About Platform-Specific Optimization
Tinuiti's Q1 2026 AI Citation Trends Report tracked 7 AI platforms across 9 industries. The finding: what gets you cited on Perplexity has almost nothing to do with what works on Gemini.
GEO Is Eating SEO: What the YouTube AI Citation Study Means for Your Agency
A new large-scale study found YouTube is the #2 social platform for AI citations. Here is what that means for how agencies need to rethink content strategy in 2026.