Google AI Max Just Broke the Paid SEO Divide
Google AI Max for Shopping and Search changes discovery. Paid media, SEO, and landing pages now need one unified strategy.
Read → News Field notes from the front
AI search
moves fast.
Analysis, tactics, and post-mortems from the work — covering AEO, GEO, paid media, healthcare visibility, and the platform shifts you'll be answering for next quarter.
/151 Paid Ads
/152 SEO
Google AI Mode Is Exposing Weak SEO Faster
Google AI Mode is compressing the value of generic SEO. Here is what agencies and marketing teams should change if they want to stay visible and cited.
Read → /153 AEO
Answer Equity Is Replacing Clicks as the KPI That Matters in AI Search
AI search is forcing marketers to measure citation visibility, answer share, and downstream demand, not just clicks. Here is the new KPI stack for 2026.
Read → /154 AEO
Google AI Mode in Chrome Changes What Content Has to Do
Google’s new AI Mode in Chrome turns search into an active work layer. Here is what agencies should change in content, SEO, and AEO right now.
Read → /155 AI Marketing
How to Optimize for AI Search: Workshop Recap
Full recap of the April 29, 2026 Emarketed workshop on optimizing your website for AI search. Covers how AI models pick what to recommend, citation strategy, AI-ready content, schema, Google Search Console, and quick wins you can run today.
Read → /156 AI
AI in Production LA Recap: Ethics-First LLMs and Shipping a Mobile App with No Devs
Our April AI in Production LA meetup featured Rose Loops on her TDIC ethics kernel as an alternative to RLHF, and Andre Laboy on shipping a comedy app to the App Store using AI builders. Here's the full recap.
Read → /157 AEO
Google Wants You to Treat AI Search Like SEO. Your Reporting Shouldn't.
Google blends AI search into Search Console totals while Bing adds citation reporting. Here's how agencies should measure AI visibility now.
Read → /158 Healthcare Marketing
AI Provider Search Is Already Reshaping Healthcare Marketing
AI provider search is changing how patients choose care. Here is what healthcare marketers need to fix now to stay visible in ChatGPT, Google, and Perplexity.
Read → /159 AEO
AI Max Means Search Is Now About Selection, Not Clicks
Google and Microsoft are redesigning search for AI selection. Here is what marketers need to change now if they want to stay visible and drive revenue.
Read → /160 Healthcare Marketing
Patients Are Using AI Before They Ever Call a Provider
New Gallup data shows patients are using AI before and after healthcare visits. Here is what healthcare marketers need to change now to stay visible and trusted.
Read → /161 AEO
AEO Is Now a Software Category, Not a Search Theory
AEO just became a real software category in 2026. Here is what HubSpot, Conductor, and Siteimprove signal for agencies, marketers, and AI visibility strategy.
Read → /162 SEO
AI Search Is Exposing the Content Quality Problem SEO Created
AI search is exposing a content quality problem SEO teams helped create. Here is how to build citable pages that survive retrieval-based search in 2026.
Read → /163 Paid Ads
Google AI Max Is Killing DSA, What Marketers Should Do Now
Google is replacing Dynamic Search Ads with AI Max. Here is what marketers need to change now to protect search visibility, control, and reporting.
Read → /164 SEO
Why SEO Alone Is Not Enough for AI Search in 2026
AI search is forcing marketers to protect rankings while optimizing for citations, agents, and answer engines. Here is the practical dual strategy to use now.
Read → /165 AEO
AI Search Is Splitting in Two, and Agencies Need a Different Strategy for Each
Google is building ads into AI search while Perplexity is betting on premium trust. Here is what that split means for SEO, AEO, paid media, and agency planning in 2026.
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