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News Field notes from the front

AI search
moves fast.

Analysis, tactics, and post-mortems from the work — covering AEO, GEO, paid media, healthcare visibility, and the platform shifts you'll be answering for next quarter.

/136 GEO
GEO Is Eating SEO: What the YouTube AI Citation Study Means for Your Agency

GEO Is Eating SEO: What the YouTube AI Citation Study Means for Your Agency

A new large-scale study found YouTube is the #2 social platform for AI citations. Here is what that means for how agencies need to rethink content strategy in 2026.

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/137 AEO
Google's Expandable AI Overviews: AEO Strategy Updates Agencies Need Now

Google's Expandable AI Overviews: AEO Strategy Updates Agencies Need Now

Google rolled out accordion-style expandable AI Overviews on March 5, 2026 — here's the AEO strategy update agencies need for content, reporting, and service models.

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/138 AEO
Share of Model: The AI Search Metric Your Agency Isn't Tracking Yet

Share of Model: The AI Search Metric Your Agency Isn't Tracking Yet

Share of Model (SOM) measures how often AI systems cite your brand when answering buyer questions. Here's what it is, how to measure it, and what's actually moving it in 2026.

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/139 AEO
Google AI Overviews Grew 58% in a Year. Here's What That Means for Your Clients.

Google AI Overviews Grew 58% in a Year. Here's What That Means for Your Clients.

Google AI Overviews surged 58% across 9 industries in 12 months. Click-through rates drop to 8% when they appear. Here's what agencies need to do about it.

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/140 AI
OpenClaw for Marketing Teams: What It Is and Why It Changes Everything

OpenClaw for Marketing Teams: What It Is and Why It Changes Everything

OpenClaw is an open-source AI agent platform that lets marketing teams run autonomous, persistent agents across content, research, reporting, and outreach. Here's how to use it.

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/141 Healthcare Marketing
Google Just Restricted AI Overviews on Health Searches. Here's What Healthcare Marketers Need to Do.

Google Just Restricted AI Overviews on Health Searches. Here's What Healthcare Marketers Need to Do.

Google restricted AI Overviews on health queries while ChatGPT data shows 25% of users ask health questions. Here is how healthcare marketers should respond right now.

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/142 AEO
Zero-Click Search Is Everywhere Now: How to Get Found When Nobody Clicks

Zero-Click Search Is Everywhere Now: How to Get Found When Nobody Clicks

Zero-click search has expanded beyond Google to ChatGPT, Perplexity, Gemini, and Meta AI. Here is your zero-click search strategy for 2026 and how to stay visible when users never visit your site.

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/143 Healthcare Marketing
Your Medical Practice Is Invisible to AI Search. Here's Why (And How to Fix It)

Your Medical Practice Is Invisible to AI Search. Here's Why (And How to Fix It)

AI Overviews appear in 60% of Google searches, and healthcare queries trigger them even more. Most medical practices have done nothing to show up. Here's the fix.

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/144 AI
AEO Was Just the Warmup: What Assistive Agent Optimization Means for Your Agency

AEO Was Just the Warmup: What Assistive Agent Optimization Means for Your Agency

AI agents now research, compare, and execute decisions without a human clicking anything. Here is what Assistive Agent Optimization (AAO) is, why it changes agency strategy, and the exact steps to act on it now.

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/145 AEO
Healthcare AEO Strategy 2026: Why Top Hospitals Are Prioritizing It Now

Healthcare AEO Strategy 2026: Why Top Hospitals Are Prioritizing It Now

Major hospitals are naming healthcare AEO strategy a top 2026 priority — what behavioral health, rehab, and smaller facilities should do now.

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/146 AEO
Why Drug Rehab Centers Don't Show Up in ChatGPT (And How to Fix It)

Why Drug Rehab Centers Don't Show Up in ChatGPT (And How to Fix It)

Most drug rehab centers are invisible to ChatGPT and AI search. Here is why it happens and what you can do to show up when patients are looking for help.

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/147 AEO
How to Optimize for ChatGPT Search: An AEO Agency Guide

How to Optimize for ChatGPT Search: An AEO Agency Guide

An AEO agency guide to optimizing for ChatGPT search — how to get your business found in AI-powered results from ChatGPT, Perplexity, and more.

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/148 Industry News
Affiliate Marketing in 2026: A Complete Guide for Small Business Owners

Affiliate Marketing in 2026: A Complete Guide for Small Business Owners

Learn how affiliate marketing works, how to build a profitable program, and why it's one of the highest-ROI growth channels available to small businesses today.

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/149 AI
AI Is Displacing Websites: The New Reality for Marketers

AI Is Displacing Websites: The New Reality for Marketers

Harvard Business Review reports AI is displacing websites and traditional search. Learn what this means for your marketing and how to adapt.

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/150 AI
Agentic AI in Marketing: The Next Evolution Beyond Chatbots

Agentic AI in Marketing: The Next Evolution Beyond Chatbots

Agentic AI represents the next leap in marketing technology. Learn what agentic AI is, how it differs from chatbots, and why it matters for your business in 2026.

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