AI Search Is Exposing the Content Quality Problem SEO Created
AI search is exposing a content quality problem SEO teams helped create. Here is how to build citable pages that survive retrieval-based search in 2026.
Read → News Field notes from the front
AI search
moves fast.
Analysis, tactics, and post-mortems from the work — covering AEO, GEO, paid media, healthcare visibility, and the platform shifts you'll be answering for next quarter.
/136 SEO
/137 Paid Ads
Google AI Max Is Killing DSA, What Marketers Should Do Now
Google is replacing Dynamic Search Ads with AI Max. Here is what marketers need to change now to protect search visibility, control, and reporting.
Read → /138 SEO
Why SEO Alone Is Not Enough for AI Search in 2026
AI search is forcing marketers to protect rankings while optimizing for citations, agents, and answer engines. Here is the practical dual strategy to use now.
Read → /139 AEO
AI Search Is Splitting in Two, and Agencies Need a Different Strategy for Each
Google is building ads into AI search while Perplexity is betting on premium trust. Here is what that split means for SEO, AEO, paid media, and agency planning in 2026.
Read → /140 Healthcare Marketing
Healthcare Search Now Starts in AI, Not Google
New Gallup data shows 25% of Americans use AI for health advice. Here's what healthcare marketers need to fix now to stay visible in patient search.
Read → /141 Paid Ads
Google AI Max and AI Mode Just Changed Search Strategy Again
Google is pushing marketers toward AI Max, AI Mode, and agentic search behavior. Here's what agencies and in-house teams need to change now.
Read → /142 AEO
AI Visibility Is Now a Measurement Problem, Not Just a Content Problem
AI search visibility is easier to earn than it is to measure. Here is what agencies and in-house teams need to track as Google, ChatGPT, and Perplexity reshape discovery.
Read → /143 AEO
Agentic Engine Optimization Is Real. Most Marketing Content Is Not Ready.
Google's latest agentic content guidance changes how marketers should structure pages for AI systems, citations, and high-intent discovery in 2026.
Read → /144 Paid Ads
ChatGPT Ads Just Got Cheaper. Your AEO Strategy Cannot Live in a Separate Deck
ChatGPT ads are moving downmarket in 2026. Here is what that means for AEO, paid media planning, and how agencies should protect AI visibility now.
Read → /145 AEO
Google Personal Intelligence Changes Search. Marketers Need to Catch Up.
Google Personal Intelligence is changing AI Mode from a general search tool into a personal decision engine. Here is what that means for marketers in 2026.
Read → /146 AEO
Google AI Overviews Are Getting More Accurate. That May Be Worse for Marketers.
Google AI Overviews are getting more accurate, but weaker source grounding creates a bigger visibility and trust problem for marketers in 2026.
Read → /147 AEO
Only 14% of Marketers Track AI Citations. That Is About to Hurt.
Only 14% of marketers track AI search citations even as 89% of brands already appear in them. Here's how agencies should fix reporting before AI Mode shifts more demand.
Read → /148 Healthcare Marketing
AI Mental Health Guardrails Are Here. Healthcare Marketers Need a Trust Strategy.
Google and OpenAI are tightening mental health AI safeguards, but patient behavior is moving faster than platform policy. Here is what healthcare marketers need to do now.
Read → /149 Healthcare Marketing
Healthcare AI Search Has a Trust Problem
Healthcare AI search is growing fast, but trust is lagging. Here is what providers and rehab marketers need to fix to become the source patients actually believe.
Read → /150 Industry News
What Does a Short-Form Video Agency Do (And Do You Need One)?
Learn what short-form video agencies handle—from strategy to platform optimization—and how to decide if partnering with one is right for your business.
Read →