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News Field notes from the front

AI search
moves fast.

Analysis, tactics, and post-mortems from the work — covering AEO, GEO, paid media, healthcare visibility, and the platform shifts you'll be answering for next quarter.

/136 AI
ChatGPT Ads Hit $100M in 6 Weeks, But the Performance Numbers Should Worry You

ChatGPT Ads Hit $100M in 6 Weeks, But the Performance Numbers Should Worry You

OpenAI's ChatGPT ads crossed $100M in annualized revenue. But a 0.91% CTR, $60 CPM, and no attribution data tell a different story for agencies and SMBs.

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/137 AEO
Google Is Building a Walled Garden Inside AI Mode, and Your Clicks Are the Casualty

Google Is Building a Walled Garden Inside AI Mode, and Your Clicks Are the Casualty

Google AI Mode overlay cards, AI-generated titles, and Search Live are removing every exit ramp to your website. Here's what marketers need to do about it.

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/138 AEO
AI Search Sends Less Traffic — Why Your AEO Strategy Needs to Adapt Now

AI Search Sends Less Traffic — Why Your AEO Strategy Needs to Adapt Now

Organic CTR drops 61% with an AI Overview, but cited brands get 35% higher CTR — why your AEO strategy must adapt to less traffic.

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/139 Healthcare Marketing
Your Healthcare Site's Rankings Are Fine. Your AI Visibility Isn't.

Your Healthcare Site's Rankings Are Fine. Your AI Visibility Isn't.

The March 2026 spam update hit healthcare content hard, but tighter E-E-A-T isn't the real problem. Here's why AI search invisibility is the bigger patient acquisition threat.

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/140 AI
OpenClaw LA #3 Recap: Memory Systems, Local Models, and the Rise of Agent Marketplaces

OpenClaw LA #3 Recap: Memory Systems, Local Models, and the Rise of Agent Marketplaces

Our third OpenClaw LA meetup went deep on memory architecture, token economics, and orchestration-first agent design. Here's everything that was covered.

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/141 Healthcare Marketing
Google's March 2026 Spam Update: What Behavioral Health Marketers Need to Know Now

Google's March 2026 Spam Update: What Behavioral Health Marketers Need to Know Now

Google's March 2026 spam update completed in under 20 hours. For behavioral health and rehab marketers who relied on AI content at scale, the exposure is real.

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/142 AI Marketing
AI Agents Workshop Recap: How to Put AI to Work in Your Business

AI Agents Workshop Recap: How to Put AI to Work in Your Business

Full recap of the March 26, 2026 AI Agents Workshop: what agents are, the top platforms, how Emarketed uses them daily, and how to get started without burning your budget.

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/143 SEO
Google's March 2026 Spam Update Is Here: AI Content Agencies Are in the Crosshairs

Google's March 2026 Spam Update Is Here: AI Content Agencies Are in the Crosshairs

Google's March 2026 spam update launched March 24, targeting scaled AI content, parasite SEO, and expired domain abuse. Here's what agencies need to audit right now.

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/144 AI
Google Personal Intelligence Just Changed What Brand Strategy Means

Google Personal Intelligence Just Changed What Brand Strategy Means

Google's Personal Intelligence rolled out to all free US users on March 17. Here's what it means for brand visibility, search rankings, and your content strategy right now.

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/145 GEO
AAIO: Why Your Website Needs to Speak to AI Agents, Not Just Humans

AAIO: Why Your Website Needs to Speak to AI Agents, Not Just Humans

Agentic AI Optimization (AAIO) is the next evolution after SEO, AEO, and GEO. Here's what agencies need to build now before AI agents route around your site entirely.

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/146 AEO
ChatGPT Referral Traffic Is Real: How to Build the Authority That Gets You Cited

ChatGPT Referral Traffic Is Real: How to Build the Authority That Gets You Cited

ChatGPT now drives 77% of all AI referral traffic and grew 200%+ in 2025. Here is what it takes to clear the authority threshold and start showing up in AI-generated answers.

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/147 AEO
Your Agency Is Reporting the Wrong Metrics: The New AI Search Scorecard for 2026

Your Agency Is Reporting the Wrong Metrics: The New AI Search Scorecard for 2026

AI Overviews now cut organic clicks by 58%. If your agency is still reporting traffic as the primary KPI, you're measuring a world that no longer exists. Here's the new scorecard.

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/148 AEO
The AEO Strategy Inflection Point: AI Search Queries Surged 527% in 2026

The AEO Strategy Inflection Point: AI Search Queries Surged 527% in 2026

AI search queries grew 527% YoY — the AEO market hit its inflection point. Here's the AEO strategy agencies need to build now.

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/149 Healthcare Marketing
Perplexity Health Just Launched. Your Healthcare SEO Strategy Is Already Behind.

Perplexity Health Just Launched. Your Healthcare SEO Strategy Is Already Behind.

Perplexity Health launched March 19 with Apple Health and EHR integration. Here's what it means for healthcare marketers and how to adapt your patient acquisition strategy now.

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/150 AEO
AI Assistants Handle 56% of Global Search — The AEO Strategy Beyond Google

AI Assistants Handle 56% of Global Search — The AEO Strategy Beyond Google

AI assistants now own 56% of global search volume — here's the AEO strategy agencies and healthcare marketers need beyond Google-first thinking.

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