Analysis, tactics, and post-mortems from the work — covering AEO, GEO, paid media, healthcare visibility, and the platform shifts you'll be answering for next quarter.
Share of Model (SOM) measures how often AI systems cite your brand when answering buyer questions. Here's what it is, how to measure it, and what's actually moving it in 2026.
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Google AI Overviews surged 58% across 9 industries in 12 months. Click-through rates drop to 8% when they appear. Here's what agencies need to do about it.
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OpenClaw is an open-source AI agent platform that lets marketing teams run autonomous, persistent agents across content, research, reporting, and outreach. Here's how to use it.
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Google restricted AI Overviews on health queries while ChatGPT data shows 25% of users ask health questions. Here is how healthcare marketers should respond right now.
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Zero-click search has expanded beyond Google to ChatGPT, Perplexity, Gemini, and Meta AI. Here is your zero-click search strategy for 2026 and how to stay visible when users never visit your site.
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AI Overviews appear in 60% of Google searches, and healthcare queries trigger them even more. Most medical practices have done nothing to show up. Here's the fix.
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AI agents now research, compare, and execute decisions without a human clicking anything. Here is what Assistive Agent Optimization (AAO) is, why it changes agency strategy, and the exact steps to act on it now.
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Major hospitals are naming healthcare AEO strategy a top 2026 priority — what behavioral health, rehab, and smaller facilities should do now.
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Most drug rehab centers are invisible to ChatGPT and AI search. Here is why it happens and what you can do to show up when patients are looking for help.
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An AEO agency guide to optimizing for ChatGPT search — how to get your business found in AI-powered results from ChatGPT, Perplexity, and more.
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Learn how affiliate marketing works, how to build a profitable program, and why it's one of the highest-ROI growth channels available to small businesses today.
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Harvard Business Review reports AI is displacing websites and traditional search. Learn what this means for your marketing and how to adapt.
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Agentic AI represents the next leap in marketing technology. Learn what agentic AI is, how it differs from chatbots, and why it matters for your business in 2026.
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Gartner forecasts traditional search engine volume will drop 25% by 2026 due to AI chatbots. Learn what this means for your marketing strategy and how to adapt.
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ChatGPT has launched advertising, and it is changing how businesses need to think about AI search. Here is what you need to know.
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