Analysis, tactics, and post-mortems from the work — covering AEO, GEO, paid media, healthcare visibility, and the platform shifts you'll be answering for next quarter.
Matt Ramage broke down OpenClaw at his March 2026 workshop — an open-source agent framework that connects any LLM to your favorite messaging app. Here's what you need to know.
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98% of CMOs are investing in AEO in 2026. Here's what's driving it, what leading agencies are building, and how to get your brand cited in AI answers.
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OpenAI's GPT-5.3 Instant sends only 8% of citations to brand websites while GPT-5.4 sends 56%. Here is the split strategy agencies need to stay visible across both models.
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Meta will charge location-based fees on top of ad spend starting July 1, 2026, to cover Digital Services Taxes in six countries. Here is what agencies and advertisers need to know now.
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The Supermetrics 2026 report reveals only 6% of marketers have fully integrated AI despite 80% feeling pressure to do so. Here are the five blockers and a practical roadmap to close the gap.
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80% of searches now end without a click. Zero-click search AI 2026 has expanded beyond Google to ChatGPT, Perplexity, and Gemini. Here is how to stay visible when no one is clicking.
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AEO moved from buzzword to billable service in March 2026. Here's what leading agencies are delivering, how they're pricing it, and the metrics proving it works.
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A new large-scale study found YouTube is the #2 social platform for AI citations. Here is what that means for how agencies need to rethink content strategy in 2026.
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Google rolled out accordion-style expandable AI Overviews on March 5, 2026 — here's the AEO strategy update agencies need for content, reporting, and service models.
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Share of Model (SOM) measures how often AI systems cite your brand when answering buyer questions. Here's what it is, how to measure it, and what's actually moving it in 2026.
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Google AI Overviews surged 58% across 9 industries in 12 months. Click-through rates drop to 8% when they appear. Here's what agencies need to do about it.
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OpenClaw is an open-source AI agent platform that lets marketing teams run autonomous, persistent agents across content, research, reporting, and outreach. Here's how to use it.
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Google restricted AI Overviews on health queries while ChatGPT data shows 25% of users ask health questions. Here is how healthcare marketers should respond right now.
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Zero-click search has expanded beyond Google to ChatGPT, Perplexity, Gemini, and Meta AI. Here is your zero-click search strategy for 2026 and how to stay visible when users never visit your site.
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AI Overviews appear in 60% of Google searches, and healthcare queries trigger them even more. Most medical practices have done nothing to show up. Here's the fix.
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