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News Field notes from the front

AI search
moves fast.

Analysis, tactics, and post-mortems from the work — covering AEO, GEO, paid media, healthcare visibility, and the platform shifts you'll be answering for next quarter.

/076 AEO
AI Summaries Make Trust Signals More Important

AI Summaries Make Trust Signals More Important

AI assistants shape brand perception before buyers click. Here is which website trust signals help your business get summarized accurately and credibly.

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/077 Healthcare Marketing
How AI Search Changes The Rehab Admissions Funnel

How AI Search Changes The Rehab Admissions Funnel

AI tools now shape rehab research before families call. Here is how behavioral health marketers should rebuild the admissions funnel for trust and conversion.

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/078 Paid Ads
How To Measure Paid Ads In The AI Buyer Journey

How To Measure Paid Ads In The AI Buyer Journey

AI search now shapes research before the click. Here is how paid media teams should measure branded lift, assisted conversions, calls, and CRM quality in 2026.

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/079 SEO
Why Technical SEO Still Matters In The AI Search Era

Why Technical SEO Still Matters In The AI Search Era

Technical SEO still matters in the AI search era because crawlability, rendering, structure, and speed still decide what gets found, trusted, and cited.

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/080 Paid Ads
Meta Ads Vs Google Ads For Local Businesses

Meta Ads Vs Google Ads For Local Businesses

Meta Ads vs Google Ads for local businesses: when to start with search, when to start with social, and how to split budget for leads, calls, and sales.

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/081 SEO
Service Pages That Rank, Convert, And Get Cited By AI

Service Pages That Rank, Convert, And Get Cited By AI

Learn how to build service pages that rank in search, convert qualified buyers, and earn AI citations with better structure, proof, FAQs, schema, and CTAs.

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/082 Digital Marketing
Paid Search And SEO Are Merging In 2026

Paid Search And SEO Are Merging In 2026

Google Ads, SEO, landing pages, and conversion data now work as one system. Here is how small businesses should adjust budget, content, and tracking now.

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/083 Paid Ads
Google Ads In 2026: Trust Automation, Keep Control

Google Ads In 2026: Trust Automation, Keep Control

Google Ads automation can drive growth in 2026, but only when tracking, landing pages, and lead-quality feedback are strong enough to guide it profitably.

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/084 SEO
Local SEO In 2026: What Still Moves Rankings

Local SEO In 2026: What Still Moves Rankings

Local SEO still drives service-business rankings in 2026, but only when your profile, reviews, service pages, and trust signals line up across search and AI.

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/085 GEO
GEO vs AEO: What Businesses Actually Need To Know About AI Search Optimization

GEO vs AEO: What Businesses Actually Need To Know About AI Search Optimization

The GEO vs AEO debate is getting louder, but businesses should not get stuck in the acronym fight. Here is what actually matters for AI search visibility.

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/086 SEO
What Are Backlinks For SEO, And Do Small Businesses Still Need Them In 2026?

What Are Backlinks For SEO, And Do Small Businesses Still Need Them In 2026?

Backlinks still matter for small business SEO in 2026, but the winning strategy is trust, relevance, local proof, and AEO authority.

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/087 AEO
Chrome Just Made Agent-Ready Websites Measurable

Chrome Just Made Agent-Ready Websites Measurable

Chrome's new Lighthouse agentic browsing audits show whether AI agents can understand, navigate, and use your site, and what marketers should fix first.

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/088 Healthcare Marketing
What Families Ask ChatGPT Before They Call Rehab

What Families Ask ChatGPT Before They Call Rehab

Families use ChatGPT to vet rehab options before they call. Here is how behavioral health marketers should build trust, FAQs, and admissions-ready pages.

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/089 AI Marketing
OpenClaw LA #6 Recap: Agents in the Wild

OpenClaw LA #6 Recap: Agents in the Wild

OpenClaw LA #6 brought together around 65 builders and AI-curious attendees for talks on self-hosted agents, voice interfaces, personal servers, and secure agentic intranets.

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/090 AEO
Google Information Agents Change Search Strategy

Google Information Agents Change Search Strategy

Google's new information agents turn search into ongoing monitoring. Here is what agencies, healthcare marketers, and B2B teams should change now.

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