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Analysis, tactics, and post-mortems from the work — covering AEO, GEO, paid media, healthcare visibility, and the platform shifts you'll be answering for next quarter.

/181 AEO
No Universal AEO Strategy Exists: Q1 2026 Data on Platform-Specific AI Citation

No Universal AEO Strategy Exists: Q1 2026 Data on Platform-Specific AI Citation

Tinuiti's Q1 2026 report shows no universal AEO strategy works across AI platforms — Perplexity citations have little overlap with Gemini.

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/182 AEO
Google AI Overviews Cut Search Clicks 42%: Your Agency Strategy for What Comes Next

Google AI Overviews Cut Search Clicks 42%: Your Agency Strategy for What Comes Next

New data confirms Google AI Overviews have slashed organic search clicks 42% from the pre-AI baseline. Here's what that means for agencies and how to adapt now.

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/183 AI Marketing
OpenClaw Workshop Recap: Building AI Agents for Daily Business Automation

OpenClaw Workshop Recap: Building AI Agents for Daily Business Automation

Matt Ramage broke down OpenClaw at his March 2026 workshop — an open-source agent framework that connects any LLM to your favorite messaging app. Here's what you need to know.

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/184 AEO
Why 98% of CMOs Are Now Investing in AEO — and What Your Agency Needs to Build

Why 98% of CMOs Are Now Investing in AEO — and What Your Agency Needs to Build

98% of CMOs are investing in AEO in 2026. Here's what's driving it, what leading agencies are building, and how to get your brand cited in AI answers.

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/185 AEO
GPT-5.3 Just Shrank Its Citation Window. Here's What Gets Cited Now (And What Doesn't)

GPT-5.3 Just Shrank Its Citation Window. Here's What Gets Cited Now (And What Doesn't)

OpenAI's GPT-5.3 Instant sends only 8% of citations to brand websites while GPT-5.4 sends 56%. Here is the split strategy agencies need to stay visible across both models.

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/186 Paid Ads
Meta Is Adding Location Fees to Ads Starting July 2026. Here Is What It Means for Your Campaigns.

Meta Is Adding Location Fees to Ads Starting July 2026. Here Is What It Means for Your Campaigns.

Meta will charge location-based fees on top of ad spend starting July 1, 2026, to cover Digital Services Taxes in six countries. Here is what agencies and advertisers need to know now.

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/187 AEO
80% of Marketers Feel Pressure to Adopt AI. Only 6% Have. Here Is Why.

80% of Marketers Feel Pressure to Adopt AI. Only 6% Have. Here Is Why.

The Supermetrics 2026 report reveals only 6% of marketers have fully integrated AI despite 80% feeling pressure to do so. Here are the five blockers and a practical roadmap to close the gap.

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/188 AEO
Zero-Click Is No Longer Just Google: How to Survive When ChatGPT, Perplexity, and Gemini Stop Sending Traffic

Zero-Click Is No Longer Just Google: How to Survive When ChatGPT, Perplexity, and Gemini Stop Sending Traffic

80% of searches now end without a click. Zero-click search AI 2026 has expanded beyond Google to ChatGPT, Perplexity, and Gemini. Here is how to stay visible when no one is clicking.

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/189 AEO
AEO Is Now a Billable Service. Here's How Agencies Are Packaging It.

AEO Is Now a Billable Service. Here's How Agencies Are Packaging It.

AEO moved from buzzword to billable service in March 2026. Here's what leading agencies are delivering, how they're pricing it, and the metrics proving it works.

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/190 GEO
GEO Is Eating SEO: What the YouTube AI Citation Study Means for Your Agency

GEO Is Eating SEO: What the YouTube AI Citation Study Means for Your Agency

A new large-scale study found YouTube is the #2 social platform for AI citations. Here is what that means for how agencies need to rethink content strategy in 2026.

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/191 AEO
Google's Expandable AI Overviews: AEO Strategy Updates Agencies Need Now

Google's Expandable AI Overviews: AEO Strategy Updates Agencies Need Now

Google rolled out accordion-style expandable AI Overviews on March 5, 2026 — here's the AEO strategy update agencies need for content, reporting, and service models.

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/192 AEO
Share of Model: The AI Search Metric Your Agency Isn't Tracking Yet

Share of Model: The AI Search Metric Your Agency Isn't Tracking Yet

Share of Model (SOM) measures how often AI systems cite your brand when answering buyer questions. Here's what it is, how to measure it, and what's actually moving it in 2026.

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/193 AEO
Google AI Overviews Grew 58% in a Year. Here's What That Means for Your Clients.

Google AI Overviews Grew 58% in a Year. Here's What That Means for Your Clients.

Google AI Overviews surged 58% across 9 industries in 12 months. Click-through rates drop to 8% when they appear. Here's what agencies need to do about it.

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/194 AI
OpenClaw for Marketing Teams: What It Is and Why It Changes Everything

OpenClaw for Marketing Teams: What It Is and Why It Changes Everything

OpenClaw is an open-source AI agent platform that lets marketing teams run autonomous, persistent agents across content, research, reporting, and outreach. Here's how to use it.

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/195 Healthcare Marketing
Google Just Restricted AI Overviews on Health Searches. Here's What Healthcare Marketers Need to Do.

Google Just Restricted AI Overviews on Health Searches. Here's What Healthcare Marketers Need to Do.

Google restricted AI Overviews on health queries while ChatGPT data shows 25% of users ask health questions. Here is how healthcare marketers should respond right now.

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