Analysis, tactics, and post-mortems from the work — covering AEO, GEO, paid media, healthcare visibility, and the platform shifts you'll be answering for next quarter.
Full recap of the April 29, 2026 Emarketed workshop on optimizing your website for AI search. Covers how AI models pick what to recommend, citation strategy, AI-ready content, schema, Google Search Console, and quick wins you can run today.
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Our April AI in Production LA meetup featured Rose Loops on her TDIC ethics kernel as an alternative to RLHF, and Andre Laboy on shipping a comedy app to the App Store using AI builders. Here's the full recap.
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Google blends AI search into Search Console totals while Bing adds citation reporting. Here's how agencies should measure AI visibility now.
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AI provider search is changing how patients choose care. Here is what healthcare marketers need to fix now to stay visible in ChatGPT, Google, and Perplexity.
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Google and Microsoft are redesigning search for AI selection. Here is what marketers need to change now if they want to stay visible and drive revenue.
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New Gallup data shows patients are using AI before and after healthcare visits. Here is what healthcare marketers need to change now to stay visible and trusted.
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AEO just became a real software category in 2026. Here is what HubSpot, Conductor, and Siteimprove signal for agencies, marketers, and AI visibility strategy.
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AI search is exposing a content quality problem SEO teams helped create. Here is how to build citable pages that survive retrieval-based search in 2026.
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Google is replacing Dynamic Search Ads with AI Max. Here is what marketers need to change now to protect search visibility, control, and reporting.
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AI search is forcing marketers to protect rankings while optimizing for citations, agents, and answer engines. Here is the practical dual strategy to use now.
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Google is building ads into AI search while Perplexity is betting on premium trust. Here is what that split means for SEO, AEO, paid media, and agency planning in 2026.
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New Gallup data shows 25% of Americans use AI for health advice. Here's what healthcare marketers need to fix now to stay visible in patient search.
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Google is pushing marketers toward AI Max, AI Mode, and agentic search behavior. Here's what agencies and in-house teams need to change now.
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AI search visibility is easier to earn than it is to measure. Here is what agencies and in-house teams need to track as Google, ChatGPT, and Perplexity reshape discovery.
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Google's latest agentic content guidance changes how marketers should structure pages for AI systems, citations, and high-intent discovery in 2026.
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