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News Field notes from the front

AI search
moves fast.

Analysis, tactics, and post-mortems from the work — covering AEO, GEO, paid media, healthcare visibility, and the platform shifts you'll be answering for next quarter.

/166 SEO
Google's March 2026 Spam Update Is Here: AI Content Agencies Are in the Crosshairs

Google's March 2026 Spam Update Is Here: AI Content Agencies Are in the Crosshairs

Google's March 2026 spam update launched March 24, targeting scaled AI content, parasite SEO, and expired domain abuse. Here's what agencies need to audit right now.

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/167 AI
Google Personal Intelligence Just Changed What Brand Strategy Means

Google Personal Intelligence Just Changed What Brand Strategy Means

Google's Personal Intelligence rolled out to all free US users on March 17. Here's what it means for brand visibility, search rankings, and your content strategy right now.

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/168 GEO
AAIO: Why Your Website Needs to Speak to AI Agents, Not Just Humans

AAIO: Why Your Website Needs to Speak to AI Agents, Not Just Humans

Agentic AI Optimization (AAIO) is the next evolution after SEO, AEO, and GEO. Here's what agencies need to build now before AI agents route around your site entirely.

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/169 AEO
ChatGPT Referral Traffic Is Real: How to Build the Authority That Gets You Cited

ChatGPT Referral Traffic Is Real: How to Build the Authority That Gets You Cited

ChatGPT now drives 77% of all AI referral traffic and grew 200%+ in 2025. Here is what it takes to clear the authority threshold and start showing up in AI-generated answers.

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/170 AEO
Your Agency Is Reporting the Wrong Metrics: The New AI Search Scorecard for 2026

Your Agency Is Reporting the Wrong Metrics: The New AI Search Scorecard for 2026

AI Overviews now cut organic clicks by 58%. If your agency is still reporting traffic as the primary KPI, you're measuring a world that no longer exists. Here's the new scorecard.

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/171 AEO
The AEO Strategy Inflection Point: AI Search Queries Surged 527% in 2026

The AEO Strategy Inflection Point: AI Search Queries Surged 527% in 2026

AI search queries grew 527% YoY — the AEO market hit its inflection point. Here's the AEO strategy agencies need to build now.

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/172 Healthcare Marketing
Perplexity Health Just Launched. Your Healthcare SEO Strategy Is Already Behind.

Perplexity Health Just Launched. Your Healthcare SEO Strategy Is Already Behind.

Perplexity Health launched March 19 with Apple Health and EHR integration. Here's what it means for healthcare marketers and how to adapt your patient acquisition strategy now.

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/173 AEO
AI Assistants Handle 56% of Global Search — The AEO Strategy Beyond Google

AI Assistants Handle 56% of Global Search — The AEO Strategy Beyond Google

AI assistants now own 56% of global search volume — here's the AEO strategy agencies and healthcare marketers need beyond Google-first thinking.

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/174 SEO
Google's March 2026 Core Update and AI Overviews Are Squeezing Organic Traffic from Both Sides

Google's March 2026 Core Update and AI Overviews Are Squeezing Organic Traffic from Both Sides

Google's March 2026 Core Update and a 5.6x surge in AI Overviews on shopping queries are hitting organic traffic at once. Here's what agencies and healthcare marketers need to do right now.

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/175 AI Marketing
SEO + AEO Strategy for Small Business: March 2026 Workshop Takeaways

SEO + AEO Strategy for Small Business: March 2026 Workshop Takeaways

Full recap of our March 2026 workshop on SEO + AEO strategy for small business — what's working, what's coming, and quick wins to start today.

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/176 AEO
AI Overviews Cut Organic Clicks 42%: The Content Strategy That Gets You Cited

AI Overviews Cut Organic Clicks 42%: The Content Strategy That Gets You Cited

Google AI Overviews have cut organic clicks by 42% since launch. Here's the specific content format strategy that earns AI citations instead of losing traffic to them.

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/177 AEO
LinkedIn Is Now the #1 Cited Source in AI Search: What B2B Marketers Need to Do About It

LinkedIn Is Now the #1 Cited Source in AI Search: What B2B Marketers Need to Do About It

New data from Profound shows LinkedIn ranks first for professional queries across ChatGPT, Google AI Mode, Copilot, and Perplexity. Here is what that means for your B2B visibility strategy.

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/178 AEO
The AI-Era Marketing Funnel Is Broken. Here Is How to Rebuild It.

The AI-Era Marketing Funnel Is Broken. Here Is How to Rebuild It.

AI search is collapsing the top of the marketing funnel and making the middle invisible. Here is what the buyer journey actually looks like in 2026 and how to rebuild your funnel around it.

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/179 AEO
AI Agents Are Visiting Your Website Right Now: Are You Ready?

AI Agents Are Visiting Your Website Right Now: Are You Ready?

In 2026, AI agents from ChatGPT, Perplexity, and Gemini crawl your site before customers do. Here is how to make sure they actually understand what you offer.

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/180 AI
How Los Angeles Small Businesses Are Using AI to Beat Big Competitors

How Los Angeles Small Businesses Are Using AI to Beat Big Competitors

AI adoption among small businesses jumped from 39% to 55% in one year. Here's how LA small businesses are using AI marketing tools to compete with larger companies and win.

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