Patients Are Using AI Before They Ever Call a Provider
New Gallup data shows patients are using AI before and after healthcare visits. Here is what healthcare marketers need to change now to stay visible and trusted.
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AI search
moves fast.
Analysis, tactics, and post-mortems from the work — covering AEO, GEO, paid media, healthcare visibility, and the platform shifts you'll be answering for next quarter.
/091 Healthcare Marketing
/092 AEO
AEO Is Now a Software Category, Not a Search Theory
AEO just became a real software category in 2026. Here is what HubSpot, Conductor, and Siteimprove signal for agencies, marketers, and AI visibility strategy.
Read → /093 SEO
AI Search Is Exposing the Content Quality Problem SEO Created
AI search is exposing a content quality problem SEO teams helped create. Here is how to build citable pages that survive retrieval-based search in 2026.
Read → /094 Paid Ads
Google AI Max Is Killing DSA, What Marketers Should Do Now
Google is replacing Dynamic Search Ads with AI Max. Here is what marketers need to change now to protect search visibility, control, and reporting.
Read → /095 SEO
Why SEO Alone Is Not Enough for AI Search in 2026
AI search is forcing marketers to protect rankings while optimizing for citations, agents, and answer engines. Here is the practical dual strategy to use now.
Read → /096 AEO
AI Search Is Splitting in Two, and Agencies Need a Different Strategy for Each
Google is building ads into AI search while Perplexity is betting on premium trust. Here is what that split means for SEO, AEO, paid media, and agency planning in 2026.
Read → /097 Healthcare Marketing
Healthcare Search Now Starts in AI, Not Google
New Gallup data shows 25% of Americans use AI for health advice. Here's what healthcare marketers need to fix now to stay visible in patient search.
Read → /098 Paid Ads
Google AI Max and AI Mode Just Changed Search Strategy Again
Google is pushing marketers toward AI Max, AI Mode, and agentic search behavior. Here's what agencies and in-house teams need to change now.
Read → /099 AEO
AI Visibility Is Now a Measurement Problem, Not Just a Content Problem
AI search visibility is easier to earn than it is to measure. Here is what agencies and in-house teams need to track as Google, ChatGPT, and Perplexity reshape discovery.
Read → /100 AEO
Agentic Engine Optimization Is Real. Most Marketing Content Is Not Ready.
Google's latest agentic content guidance changes how marketers should structure pages for AI systems, citations, and high-intent discovery in 2026.
Read → /101 Paid Ads
ChatGPT Ads Just Got Cheaper. Your AEO Strategy Cannot Live in a Separate Deck
ChatGPT ads are moving downmarket in 2026. Here is what that means for AEO, paid media planning, and how agencies should protect AI visibility now.
Read → /102 AEO
Google Personal Intelligence Changes Search. Marketers Need to Catch Up.
Google Personal Intelligence is changing AI Mode from a general search tool into a personal decision engine. Here is what that means for marketers in 2026.
Read → /103 AEO
Google AI Overviews Are Getting More Accurate. That May Be Worse for Marketers.
Google AI Overviews are getting more accurate, but weaker source grounding creates a bigger visibility and trust problem for marketers in 2026.
Read → /104 AEO
Only 14% of Marketers Track AI Citations. That Is About to Hurt.
Only 14% of marketers track AI search citations even as 89% of brands already appear in them. Here's how agencies should fix reporting before AI Mode shifts more demand.
Read → /105 Healthcare Marketing
AI Mental Health Guardrails Are Here. Healthcare Marketers Need a Trust Strategy.
Google and OpenAI are tightening mental health AI safeguards, but patient behavior is moving faster than platform policy. Here is what healthcare marketers need to do now.
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