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News Field notes from the front

AI search
moves fast.

Analysis, tactics, and post-mortems from the work — covering AEO, GEO, paid media, healthcare visibility, and the platform shifts you'll be answering for next quarter.

/151 SEO
Google's March 2026 Core Update and AI Overviews Are Squeezing Organic Traffic from Both Sides

Google's March 2026 Core Update and AI Overviews Are Squeezing Organic Traffic from Both Sides

Google's March 2026 Core Update and a 5.6x surge in AI Overviews on shopping queries are hitting organic traffic at once. Here's what agencies and healthcare marketers need to do right now.

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/152 AI Marketing
SEO + AEO Strategy for Small Business: March 2026 Workshop Takeaways

SEO + AEO Strategy for Small Business: March 2026 Workshop Takeaways

Full recap of our March 2026 workshop on SEO + AEO strategy for small business — what's working, what's coming, and quick wins to start today.

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/153 AEO
AI Overviews Cut Organic Clicks 42%: The Content Strategy That Gets You Cited

AI Overviews Cut Organic Clicks 42%: The Content Strategy That Gets You Cited

Google AI Overviews have cut organic clicks by 42% since launch. Here's the specific content format strategy that earns AI citations instead of losing traffic to them.

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/154 AEO
LinkedIn Is Now the #1 Cited Source in AI Search: What B2B Marketers Need to Do About It

LinkedIn Is Now the #1 Cited Source in AI Search: What B2B Marketers Need to Do About It

New data from Profound shows LinkedIn ranks first for professional queries across ChatGPT, Google AI Mode, Copilot, and Perplexity. Here is what that means for your B2B visibility strategy.

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/155 AEO
The AI-Era Marketing Funnel Is Broken. Here Is How to Rebuild It.

The AI-Era Marketing Funnel Is Broken. Here Is How to Rebuild It.

AI search is collapsing the top of the marketing funnel and making the middle invisible. Here is what the buyer journey actually looks like in 2026 and how to rebuild your funnel around it.

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/156 AEO
AI Agents Are Visiting Your Website Right Now: Are You Ready?

AI Agents Are Visiting Your Website Right Now: Are You Ready?

In 2026, AI agents from ChatGPT, Perplexity, and Gemini crawl your site before customers do. Here is how to make sure they actually understand what you offer.

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/157 AI
How Los Angeles Small Businesses Are Using AI to Beat Big Competitors

How Los Angeles Small Businesses Are Using AI to Beat Big Competitors

AI adoption among small businesses jumped from 39% to 55% in one year. Here's how LA small businesses are using AI marketing tools to compete with larger companies and win.

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/158 AEO
No Universal AEO Strategy Exists: Q1 2026 Data on Platform-Specific AI Citation

No Universal AEO Strategy Exists: Q1 2026 Data on Platform-Specific AI Citation

Tinuiti's Q1 2026 report shows no universal AEO strategy works across AI platforms — Perplexity citations have little overlap with Gemini.

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/159 AEO
Google AI Overviews Cut Search Clicks 42%: Your Agency Strategy for What Comes Next

Google AI Overviews Cut Search Clicks 42%: Your Agency Strategy for What Comes Next

New data confirms Google AI Overviews have slashed organic search clicks 42% from the pre-AI baseline. Here's what that means for agencies and how to adapt now.

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/160 AI Marketing
OpenClaw Workshop Recap: Building AI Agents for Daily Business Automation

OpenClaw Workshop Recap: Building AI Agents for Daily Business Automation

Matt Ramage broke down OpenClaw at his March 2026 workshop — an open-source agent framework that connects any LLM to your favorite messaging app. Here's what you need to know.

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/161 AEO
Why 98% of CMOs Are Now Investing in AEO — and What Your Agency Needs to Build

Why 98% of CMOs Are Now Investing in AEO — and What Your Agency Needs to Build

98% of CMOs are investing in AEO in 2026. Here's what's driving it, what leading agencies are building, and how to get your brand cited in AI answers.

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/162 AEO
GPT-5.3 Just Shrank Its Citation Window. Here's What Gets Cited Now (And What Doesn't)

GPT-5.3 Just Shrank Its Citation Window. Here's What Gets Cited Now (And What Doesn't)

OpenAI's GPT-5.3 Instant sends only 8% of citations to brand websites while GPT-5.4 sends 56%. Here is the split strategy agencies need to stay visible across both models.

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/163 Paid Ads
Meta Is Adding Location Fees to Ads Starting July 2026. Here Is What It Means for Your Campaigns.

Meta Is Adding Location Fees to Ads Starting July 2026. Here Is What It Means for Your Campaigns.

Meta will charge location-based fees on top of ad spend starting July 1, 2026, to cover Digital Services Taxes in six countries. Here is what agencies and advertisers need to know now.

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/164 AEO
80% of Marketers Feel Pressure to Adopt AI. Only 6% Have. Here Is Why.

80% of Marketers Feel Pressure to Adopt AI. Only 6% Have. Here Is Why.

The Supermetrics 2026 report reveals only 6% of marketers have fully integrated AI despite 80% feeling pressure to do so. Here are the five blockers and a practical roadmap to close the gap.

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/165 AEO
Zero-Click Is No Longer Just Google: How to Survive When ChatGPT, Perplexity, and Gemini Stop Sending Traffic

Zero-Click Is No Longer Just Google: How to Survive When ChatGPT, Perplexity, and Gemini Stop Sending Traffic

80% of searches now end without a click. Zero-click search AI 2026 has expanded beyond Google to ChatGPT, Perplexity, and Gemini. Here is how to stay visible when no one is clicking.

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