ChatGPT Ads Hit $100M in 6 Weeks, But the Performance Numbers Should Worry You
OpenAI's ChatGPT ads crossed $100M in annualized revenue. But a 0.91% CTR, $60 CPM, and no attribution data tell a different story for agencies and SMBs.
Tag: agency strategy
12 articles
Google's March 2026 Spam Update Is Here: AI Content Agencies Are in the Crosshairs
Google's March 2026 spam update launched March 24, targeting scaled AI content, parasite SEO, and expired domain abuse. Here's what agencies need to audit right now.
AAIO: Why Your Website Needs to Speak to AI Agents, Not Just Humans
Agentic AI Optimization (AAIO) is the next evolution after SEO, AEO, and GEO. Here's what agencies need to build now before AI agents route around your site entirely.
The AEO Inflection Point: AI Search Queries Surged 527% — Here's What Agencies Must Do Now
AI search queries grew 527% year-over-year. The AEO market has officially hit its inflection point. Here's what the data means and what agencies need to build right now.
Google's March 2026 Core Update and AI Overviews Are Squeezing Organic Traffic from Both Sides
Google's March 2026 Core Update and a 5.6x surge in AI Overviews on shopping queries are hitting organic traffic at once. Here's what agencies and healthcare marketers need to do right now.
Google AI Overviews Cut Search Clicks 42%: Your Agency Strategy for What Comes Next
New data confirms Google AI Overviews have slashed organic search clicks 42% from the pre-AI baseline. Here's what that means for agencies and how to adapt now.
Why 98% of CMOs Are Now Investing in AEO — and What Your Agency Needs to Build
98% of CMOs are investing in AEO in 2026. Here's what's driving it, what leading agencies are building, and how to get your brand cited in AI answers.
80% of Marketers Feel Pressure to Adopt AI. Only 6% Have. Here Is Why.
The Supermetrics 2026 report reveals only 6% of marketers have fully integrated AI despite 80% feeling pressure to do so. Here are the five blockers and a practical roadmap to close the gap.
AEO Is Now a Billable Service. Here's How Agencies Are Packaging It.
AEO moved from buzzword to billable service in March 2026. Here's what leading agencies are delivering, how they're pricing it, and the metrics proving it works.
GEO Is Eating SEO: What the YouTube AI Citation Study Means for Your Agency
A new large-scale study found YouTube is the #2 social platform for AI citations. Here is what that means for how agencies need to rethink content strategy in 2026.
Google AI Overviews Grew 58% in a Year. Here's What That Means for Your Clients.
Google AI Overviews surged 58% across 9 industries in 12 months. Click-through rates drop to 8% when they appear. Here's what agencies need to do about it.
AEO Was Just the Warmup: What Assistive Agent Optimization Means for Your Agency
AI agents now research, compare, and execute decisions without a human clicking anything. Here is what Assistive Agent Optimization (AAO) is, why it changes agency strategy, and the exact steps to act on it now.