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Category Page 4 of 5 · 65 posts

AEO.

Answer Engine Optimization — getting cited, recommended, and surfaced by ChatGPT, Perplexity, Google AI Mode, and the rest.

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/046 AEO
LinkedIn Is Now the #1 Cited Source in AI Search: What B2B Marketers Need to Do About It

LinkedIn Is Now the #1 Cited Source in AI Search: What B2B Marketers Need to Do About It

New data from Profound shows LinkedIn ranks first for professional queries across ChatGPT, Google AI Mode, Copilot, and Perplexity. Here is what that means for your B2B visibility strategy.

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/047 AEO
The AI-Era Marketing Funnel Is Broken. Here Is How to Rebuild It.

The AI-Era Marketing Funnel Is Broken. Here Is How to Rebuild It.

AI search is collapsing the top of the marketing funnel and making the middle invisible. Here is what the buyer journey actually looks like in 2026 and how to rebuild your funnel around it.

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/048 AEO
AI Agents Are Visiting Your Website Right Now: Are You Ready?

AI Agents Are Visiting Your Website Right Now: Are You Ready?

In 2026, AI agents from ChatGPT, Perplexity, and Gemini crawl your site before customers do. Here is how to make sure they actually understand what you offer.

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/049 AEO
No Universal AEO Strategy Exists: Q1 2026 Data on Platform-Specific AI Citation

No Universal AEO Strategy Exists: Q1 2026 Data on Platform-Specific AI Citation

Tinuiti's Q1 2026 report shows no universal AEO strategy works across AI platforms — Perplexity citations have little overlap with Gemini.

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/050 AEO
Google AI Overviews Cut Search Clicks 42%: Your Agency Strategy for What Comes Next

Google AI Overviews Cut Search Clicks 42%: Your Agency Strategy for What Comes Next

New data confirms Google AI Overviews have slashed organic search clicks 42% from the pre-AI baseline. Here's what that means for agencies and how to adapt now.

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/051 AEO
Why 98% of CMOs Are Now Investing in AEO — and What Your Agency Needs to Build

Why 98% of CMOs Are Now Investing in AEO — and What Your Agency Needs to Build

98% of CMOs are investing in AEO in 2026. Here's what's driving it, what leading agencies are building, and how to get your brand cited in AI answers.

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/052 AEO
GPT-5.3 Just Shrank Its Citation Window. Here's What Gets Cited Now (And What Doesn't)

GPT-5.3 Just Shrank Its Citation Window. Here's What Gets Cited Now (And What Doesn't)

OpenAI's GPT-5.3 Instant sends only 8% of citations to brand websites while GPT-5.4 sends 56%. Here is the split strategy agencies need to stay visible across both models.

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/053 AEO
80% of Marketers Feel Pressure to Adopt AI. Only 6% Have. Here Is Why.

80% of Marketers Feel Pressure to Adopt AI. Only 6% Have. Here Is Why.

The Supermetrics 2026 report reveals only 6% of marketers have fully integrated AI despite 80% feeling pressure to do so. Here are the five blockers and a practical roadmap to close the gap.

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/054 AEO
Zero-Click Is No Longer Just Google: How to Survive When ChatGPT, Perplexity, and Gemini Stop Sending Traffic

Zero-Click Is No Longer Just Google: How to Survive When ChatGPT, Perplexity, and Gemini Stop Sending Traffic

80% of searches now end without a click. Zero-click search AI 2026 has expanded beyond Google to ChatGPT, Perplexity, and Gemini. Here is how to stay visible when no one is clicking.

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/055 AEO
AEO Is Now a Billable Service. Here's How Agencies Are Packaging It.

AEO Is Now a Billable Service. Here's How Agencies Are Packaging It.

AEO moved from buzzword to billable service in March 2026. Here's what leading agencies are delivering, how they're pricing it, and the metrics proving it works.

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/056 AEO
Google's Expandable AI Overviews: AEO Strategy Updates Agencies Need Now

Google's Expandable AI Overviews: AEO Strategy Updates Agencies Need Now

Google rolled out accordion-style expandable AI Overviews on March 5, 2026 — here's the AEO strategy update agencies need for content, reporting, and service models.

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/057 AEO
Share of Model: The AI Search Metric Your Agency Isn't Tracking Yet

Share of Model: The AI Search Metric Your Agency Isn't Tracking Yet

Share of Model (SOM) measures how often AI systems cite your brand when answering buyer questions. Here's what it is, how to measure it, and what's actually moving it in 2026.

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/058 AEO
Google AI Overviews Grew 58% in a Year. Here's What That Means for Your Clients.

Google AI Overviews Grew 58% in a Year. Here's What That Means for Your Clients.

Google AI Overviews surged 58% across 9 industries in 12 months. Click-through rates drop to 8% when they appear. Here's what agencies need to do about it.

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/059 AEO
Zero-Click Search Is Everywhere Now: How to Get Found When Nobody Clicks

Zero-Click Search Is Everywhere Now: How to Get Found When Nobody Clicks

Zero-click search has expanded beyond Google to ChatGPT, Perplexity, Gemini, and Meta AI. Here is your zero-click search strategy for 2026 and how to stay visible when users never visit your site.

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/060 AEO
Healthcare AEO Strategy 2026: Why Top Hospitals Are Prioritizing It Now

Healthcare AEO Strategy 2026: Why Top Hospitals Are Prioritizing It Now

Major hospitals are naming healthcare AEO strategy a top 2026 priority — what behavioral health, rehab, and smaller facilities should do now.

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