EST. 1998 / LOS ANGELES / 100+ BRANDS Free AI audit →
Emarketed
← All Tags 27 articles

Tag: Digital Marketing

/001 AEO
Google Information Agents Change Search Strategy

Google Information Agents Change Search Strategy

Google's new information agents turn search into ongoing monitoring. Here is what agencies, healthcare marketers, and B2B teams should change now.

Read →
/002 Paid Ads
Running Google Ads in 2026: Best Practices, When to Use AI Features, and When Not To

Running Google Ads in 2026: Best Practices, When to Use AI Features, and When Not To

Google Ads automation can help in 2026, but only when the account has earned it. Here is how to use AI features strategically without giving up control, clarity, or lead quality.

Read →
/003 Paid Ads
ChatGPT Ads Just Got Real, and We’re Taking a Small Number of Beta Clients

ChatGPT Ads Just Got Real, and We’re Taking a Small Number of Beta Clients

OpenAI is expanding ChatGPT ads, CPC placements are here, and performance marketers need a plan. Here is why Emarketed is opening a limited beta for a small number of clients.

Read →
/004 Healthcare Marketing
The AI Search Trust Gap in Healthcare Marketing

The AI Search Trust Gap in Healthcare Marketing

Patients are using AI before they ever book care. Here is how healthcare marketers can close the trust gap and earn visibility in AI search.

Read →
/005 AEO
AI Max Means Search Is Now About Selection, Not Clicks

AI Max Means Search Is Now About Selection, Not Clicks

Google and Microsoft are redesigning search for AI selection. Here is what marketers need to change now if they want to stay visible and drive revenue.

Read →
/006 SEO
AI Search Is Exposing the Content Quality Problem SEO Created

AI Search Is Exposing the Content Quality Problem SEO Created

AI search is exposing a content quality problem SEO teams helped create. Here is how to build citable pages that survive retrieval-based search in 2026.

Read →
/007 SEO
Why SEO Alone Is Not Enough for AI Search in 2026

Why SEO Alone Is Not Enough for AI Search in 2026

AI search is forcing marketers to protect rankings while optimizing for citations, agents, and answer engines. Here is the practical dual strategy to use now.

Read →
/008 Paid Ads
ChatGPT Ads Just Got Cheaper. Your AEO Strategy Cannot Live in a Separate Deck

ChatGPT Ads Just Got Cheaper. Your AEO Strategy Cannot Live in a Separate Deck

ChatGPT ads are moving downmarket in 2026. Here is what that means for AEO, paid media planning, and how agencies should protect AI visibility now.

Read →
/009 AI
ChatGPT Ads Hit $100M in 6 Weeks, But the Performance Numbers Should Worry You

ChatGPT Ads Hit $100M in 6 Weeks, But the Performance Numbers Should Worry You

OpenAI's ChatGPT ads crossed $100M in annualized revenue. But a 0.91% CTR, $60 CPM, and no attribution data tell a different story for agencies and SMBs.

Read →
/010 AEO
Google Is Building a Walled Garden Inside AI Mode, and Your Clicks Are the Casualty

Google Is Building a Walled Garden Inside AI Mode, and Your Clicks Are the Casualty

Google AI Mode overlay cards, AI-generated titles, and Search Live are removing every exit ramp to your website. Here's what marketers need to do about it.

Read →
/011 AI
Google Personal Intelligence Just Changed What Brand Strategy Means

Google Personal Intelligence Just Changed What Brand Strategy Means

Google's Personal Intelligence rolled out to all free US users on March 17. Here's what it means for brand visibility, search rankings, and your content strategy right now.

Read →
/012 GEO
AAIO: Why Your Website Needs to Speak to AI Agents, Not Just Humans

AAIO: Why Your Website Needs to Speak to AI Agents, Not Just Humans

Agentic AI Optimization (AAIO) is the next evolution after SEO, AEO, and GEO. Here's what agencies need to build now before AI agents route around your site entirely.

Read →
/013 AEO
The AEO Strategy Inflection Point: AI Search Queries Surged 527% in 2026

The AEO Strategy Inflection Point: AI Search Queries Surged 527% in 2026

AI search queries grew 527% YoY — the AEO market hit its inflection point. Here's the AEO strategy agencies need to build now.

Read →
/014 AEO
AI Assistants Handle 56% of Global Search — The AEO Strategy Beyond Google

AI Assistants Handle 56% of Global Search — The AEO Strategy Beyond Google

AI assistants now own 56% of global search volume — here's the AEO strategy agencies and healthcare marketers need beyond Google-first thinking.

Read →
/015 SEO
Google's March 2026 Core Update and AI Overviews Are Squeezing Organic Traffic from Both Sides

Google's March 2026 Core Update and AI Overviews Are Squeezing Organic Traffic from Both Sides

Google's March 2026 Core Update and a 5.6x surge in AI Overviews on shopping queries are hitting organic traffic at once. Here's what agencies and healthcare marketers need to do right now.

Read →
/016 AEO
Google AI Overviews Cut Search Clicks 42%: Your Agency Strategy for What Comes Next

Google AI Overviews Cut Search Clicks 42%: Your Agency Strategy for What Comes Next

New data confirms Google AI Overviews have slashed organic search clicks 42% from the pre-AI baseline. Here's what that means for agencies and how to adapt now.

Read →
/017 AEO
Why 98% of CMOs Are Now Investing in AEO — and What Your Agency Needs to Build

Why 98% of CMOs Are Now Investing in AEO — and What Your Agency Needs to Build

98% of CMOs are investing in AEO in 2026. Here's what's driving it, what leading agencies are building, and how to get your brand cited in AI answers.

Read →
/018 AEO
AEO Is Now a Billable Service. Here's How Agencies Are Packaging It.

AEO Is Now a Billable Service. Here's How Agencies Are Packaging It.

AEO moved from buzzword to billable service in March 2026. Here's what leading agencies are delivering, how they're pricing it, and the metrics proving it works.

Read →
/019 AEO
Google AI Overviews Grew 58% in a Year. Here's What That Means for Your Clients.

Google AI Overviews Grew 58% in a Year. Here's What That Means for Your Clients.

Google AI Overviews surged 58% across 9 industries in 12 months. Click-through rates drop to 8% when they appear. Here's what agencies need to do about it.

Read →
/020 AI
OpenClaw for Marketing Teams: What It Is and Why It Changes Everything

OpenClaw for Marketing Teams: What It Is and Why It Changes Everything

OpenClaw is an open-source AI agent platform that lets marketing teams run autonomous, persistent agents across content, research, reporting, and outreach. Here's how to use it.

Read →
/021 AI
AEO Was Just the Warmup: What Assistive Agent Optimization Means for Your Agency

AEO Was Just the Warmup: What Assistive Agent Optimization Means for Your Agency

AI agents now research, compare, and execute decisions without a human clicking anything. Here is what Assistive Agent Optimization (AAO) is, why it changes agency strategy, and the exact steps to act on it now.

Read →
/022 AI
ChatGPT Just Started Running Ads: What This Means for Your Business

ChatGPT Just Started Running Ads: What This Means for Your Business

ChatGPT has launched advertising, and it is changing how businesses need to think about AI search. Here is what you need to know.

Read →
/023 AEO
What to Look for When Choosing an [Answer Engine Optimization](/resources/geo-guide) Partner

What to Look for When Choosing an [Answer Engine Optimization](/resources/geo-guide) Partner

Learn the essential criteria, red flags, and evaluation framework for selecting the right AEO partner to help your business succeed in AI-powered search.

Read →
/024 AI Marketing
Top-Rated AI Search Marketing Agencies Versus Traditional SEO Firms

Top-Rated AI Search Marketing Agencies Versus Traditional SEO Firms

Discover the key differences between AI search marketing agencies and traditional SEO firms. Learn why AI-powered optimization is reshaping digital marketing and how to choose the right partner for 2026 and beyond.

Read →
/025 GEO
Reviews of Generative Engine Optimization Services for Startups

Reviews of Generative Engine Optimization Services for Startups

Comprehensive guide to choosing the best GEO (Generative Engine Optimization) service for your startup. Compare pricing, features, and strategies to get found in ChatGPT, Perplexity, and other AI platforms.

Read →
/026 AEO
Best AEO Agency Picks in Los Angeles for AI Search Optimization

Best AEO Agency Picks in Los Angeles for AI Search Optimization

Looking for the best AEO agency in Los Angeles? Compare the top AI search optimization picks, evaluation criteria, and why LA leads AEO in 2026.

Read →
/027 AEO
AEO Agency Comparison: Which One Is Right for Your Business?

AEO Agency Comparison: Which One Is Right for Your Business?

How to compare AEO agencies and pick the right Answer Engine Optimization partner for your business — key criteria, questions, and red flags.

Read →