20 articles
Google Ads automation can help in 2026, but only when the account has earned it. Here is how to use AI features strategically without giving up control, clarity, or lead quality.
OpenAI is expanding ChatGPT ads, CPC placements are here, and performance marketers need a plan. Here is why Emarketed is opening a limited beta for a small number of clients.
Patients are using AI before they ever book care. Here is how healthcare marketers can close the trust gap and earn visibility in AI search.
Google and Microsoft are redesigning search for AI selection. Here is what marketers need to change now if they want to stay visible and drive revenue.
AI search is exposing a content quality problem SEO teams helped create. Here is how to build citable pages that survive retrieval-based search in 2026.
AI search is forcing marketers to protect rankings while optimizing for citations, agents, and answer engines. Here is the practical dual strategy to use now.
ChatGPT ads are moving downmarket in 2026. Here is what that means for AEO, paid media planning, and how agencies should protect AI visibility now.
OpenAI's ChatGPT ads crossed $100M in annualized revenue. But a 0.91% CTR, $60 CPM, and no attribution data tell a different story for agencies and SMBs.
Google AI Mode overlay cards, AI-generated titles, and Search Live are removing every exit ramp to your website. Here's what marketers need to do about it.
Google's Personal Intelligence rolled out to all free US users on March 17. Here's what it means for brand visibility, search rankings, and your content strategy right now.
Agentic AI Optimization (AAIO) is the next evolution after SEO, AEO, and GEO. Here's what agencies need to build now before AI agents route around your site entirely.
AI search queries grew 527% year-over-year. The AEO market has officially hit its inflection point. Here's what the data means and what agencies need to build right now.
Google's March 2026 Core Update and a 5.6x surge in AI Overviews on shopping queries are hitting organic traffic at once. Here's what agencies and healthcare marketers need to do right now.
New data confirms Google AI Overviews have slashed organic search clicks 42% from the pre-AI baseline. Here's what that means for agencies and how to adapt now.
98% of CMOs are investing in AEO in 2026. Here's what's driving it, what leading agencies are building, and how to get your brand cited in AI answers.
AEO moved from buzzword to billable service in March 2026. Here's what leading agencies are delivering, how they're pricing it, and the metrics proving it works.
Google AI Overviews surged 58% across 9 industries in 12 months. Click-through rates drop to 8% when they appear. Here's what agencies need to do about it.
OpenClaw is an open-source AI agent platform that lets marketing teams run autonomous, persistent agents across content, research, reporting, and outreach. Here's how to use it.
AI agents now research, compare, and execute decisions without a human clicking anything. Here is what Assistive Agent Optimization (AAO) is, why it changes agency strategy, and the exact steps to act on it now.
ChatGPT has launched advertising, and it is changing how businesses need to think about AI search. Here is what you need to know.